Senior Director, Paid Social & Paid Search

Accountabilities:: Lead paid social and paid search strategies across a diverse portfolio of client accounts, ensuring high-quality execution, measurable results, and alignment with business objectives. Own senior-level client relationships, acting as a trusted strategic advisor on paid media performance, investment decisions, and growth opportunities. Provide hands-on campaign management when required, including campaign setup, building, quality assurance, optimization, troubleshooting, and performance analysis. Develop and implement AI-driven workflows across media planning, campaign execution, optimization, and reporting to improve efficiency and scalability. Identify, evaluate, and deploy relevant AI tools, automation platforms, and custom solutions, including Smartly, Pencil, Mutiny, custom GPTs, and Claude-powered automations. Build scalable prompt libraries, automation playbooks, and standard operating procedures to enhance team productivity and campaign performance. Establish a clear strategic perspective on emerging AI capabilities in paid media, identifying the technologies and approaches that deliver meaningful competitive advantages. Plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging advertising platforms. Manage campaigns across B2C and B2B business models and multiple industries, including retail, banking, and healthcare, covering brand awareness, app acquisition, and performance marketing objectives. Develop advanced campaign architectures, audience strategies, bidding approaches, and creative testing frameworks to maximize results against key performance indicators such as CPI, LTV, and ROAS. Oversee tracking, tagging, pixels, SDKs, attribution, and conversion measurement to ensure accurate and reliable campaign data. Collaborate with creative, strategy, analytics, and media leadership teams to connect audience insights, creative concepts, and performance data. Partner with the Head of Media on attribution methodologies, measurement frameworks, reporting standards, and performance optimization. Mentor and develop junior team members, fostering a culture of accountability, continuous learning, innovation, and excellence. Requirements: At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms, including Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging channels. Previous experience working within an advertising or digital marketing agency is required. Strong hands-on expertise in advertising platforms, with the ability to independently build, manage, optimize, and troubleshoot campaigns. Demonstrated success using artificial intelligence, machine learning, and automation to improve media buying, streamline processes, and scale campaign performance. Deep understanding of campaign architecture, audience segmentation, bidding strategies, creative testing, and full-funnel performance optimization. Proven experience managing both B2C and B2B advertising accounts, ideally within retail, banking, and healthcare industries. Advanced knowledge of attribution models, Marketing Mix Modeling (MMM), incrementality testing, tagging, pixels, and conversion tracking. Strong familiarity with platform APIs, analytics dashboards, and modern marketing measurement technologies, particularly Google Analytics 4 (GA4). Ability to translate complex media data and performance insights into actionable strategies and clear recommendations for clients and internal stakeholders. Excellent client-facing communication and presentation skills, with the credibility to advise senior decision-makers and lead strategic media discussions. Strong leadership, mentoring, and team development capabilities, with the ability to inspire teams and maintain high standards of execution. Strategic and analytical mindset combined with a hands-on, entrepreneurial approach to problem-solving. Adaptability, curiosity, and enthusiasm for emerging technologies, digital innovation, and the evolving performance marketing landscape. Benefits: Annual Salary: Competitive compensation ranging from $150,000 to $170,000 USD , depending on experience, qualifications, skills, and role responsibilities. Fully remote working arrangement, offering flexibility to work from anywhere in the United States. Comprehensive medical, dental, and vision insurance. Disability insurance coverage. 401(k) retirement plan. Paid time off. Wellness reimbursement program. Work-from-home allowance to support a comfortable and productive remote workspace. Employee Assistance Program (EAP) for personal and professional well-being. Company outings, team-building activities, and social events. Opportunity to work on innovative campaigns and emerging technologies within a creative, collaborative, and forward-thinking environment. Opportunities for professional development, leadership growth, and exposure to cutting-edge AI-powered marketing solutions.