Senior Demand Generation Manager - Workleap Agent

Accountabilities: Own and execute the demand generation strategy, focusing on increasing qualified pipeline and supporting new business acquisition. Analyze the full marketing funnel to identify acquisition sources, conversion gaps, and opportunities to improve lead quality and sales outcomes. Manage paid media campaigns and external agency partnerships, allocating budgets, defining testing strategies, and optimizing performance against pipeline and revenue objectives. Develop and test outbound marketing initiatives alongside inbound programs to diversify acquisition channels and generate new business opportunities. Lead SEO initiatives in collaboration with specialist partners, improving organic visibility across traditional search engines and AI-powered search platforms. Optimize website performance and conversion rates by defining objectives for key pages, improving landing pages and forms, and running continuous experiments. Establish and regularly review the channel mix, making data-driven investment decisions and presenting performance insights during weekly business reviews. Build automated reporting processes using AI tools to streamline funnel analysis, agency reporting, and website performance diagnostics. Collaborate closely with Content, Sales, and RevOps teams to align messaging, acquisition strategies, and pipeline objectives. Monitor campaign performance, communicate results and learnings, and continuously refine strategies based on measurable business outcomes. Requirements 5+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS company with a sales organization. Proven experience managing substantial paid acquisition budgets, ideally $50,000 or more per month. Demonstrated success growing inbound pipeline and experimenting with outbound acquisition strategies, supported by measurable performance results. Strong understanding of paid media, campaign optimization, SEO, conversion rate optimization, and full-funnel marketing strategies. Experience managing external marketing agencies, including defining briefs, challenging recommendations, evaluating performance, and adjusting strategies when necessary. Ability to independently create compelling marketing copy, advertisements, and landing pages, with a strong understanding of effective messaging and creative execution. Hands-on experience optimizing B2B websites, landing pages, forms, and conversion journeys, supported by analytics tools such as GA4, HubSpot, or equivalent platforms. Ability to guide SEO specialists and understand the evolving impact of AI-powered search and large language models on customer discovery. Strong analytical skills, with the ability to build reports, interpret marketing data, identify trends, and translate insights into actionable decisions. Familiarity with AI-powered productivity and reporting tools, such as Claude, to automate workflows and improve marketing efficiency. Excellent judgment, adaptability, and ownership, with the ability to make decisions in ambiguous environments, experiment quickly, and communicate results clearly. Excellent English communication skills, as most target audiences and marketing initiatives focus on the United States and English-speaking Canada. Nice to have: Experience in HR technology or related SaaS markets. Familiarity with small and medium-sized business (SMB) audiences. Experience with free-product, free-trial, or product-led acquisition strategies. Benefits Competitive base salary ranging from CAD 105,000 to CAD 140,000 , depending on location, experience, and market conditions. On-target earnings (OTE) ranging from CAD 115,000 to CAD 155,000 . Long-Term Incentive Plan (LTIP), offering the opportunity to participate in the company's long-term growth. Retirement savings support through an RRSP program. Family health insurance coverage. Access to telemedicine services. Annual wellness budget to support personal well-being. Flexible vacation policy. Fully remote work arrangement across Canada, with access to a Montreal office. Two in-person team gatherings per year to strengthen collaboration and team connections. Access to Claude AI tools to support productivity, experimentation, and innovation. Opportunity to join a growing marketing team and contribute directly to the development of an innovative AI-powered product. A fast-paced, collaborative environment that encourages ownership, continuous learning, and professional growth.