Senior Creative Strategist

Accountabilities:: Creative Strategy and Angle Development: Identify and develop new advertising angles that communicate product value, address customer needs, and support scalable paid media growth. Audience Expansion: Research and develop creative strategies for new customer segments, including runners, older adults concerned about balance and falls, and people who spend extended periods on their feet. Tailor messaging to the motivations and purchasing concerns of each audience. Paid Social Scriptwriting: Write compelling short- and long-form video scripts, including attention-grabbing hooks, persuasive dialogue, and clear product explanations that sound natural when spoken. Creative Production and Briefing: Produce approximately 15 creative briefs per week, combining new concepts with iterations of existing ads. Provide clear direction to editors and content creators to ensure the original creative idea is preserved through production. Performance Optimization: Review advertising performance data weekly to identify successful concepts, understand what drives results, refine high-performing ads, and discontinue underperforming creative. Winner Iteration and Scaling: Extend the lifespan of successful advertisements by developing multiple variations and testing new executions that maintain performance as advertising budgets grow. Customer Education and Trust Building: Translate product mechanisms and relevant clinical concepts into clear, credible, and engaging messages. Address customer skepticism, objections, and previous unsuccessful experiences before presenting the product as a potential solution. Cross-Channel Creative Development: Adapt proven advertising angles and messaging into other marketing assets, including landing pages and email campaigns. Collaboration and Feedback: Work closely with the Creative Director, editors, and creators, incorporating feedback and maintaining a consistent flow of high-quality creative output. Requirements: Professional Experience: At least four years of experience writing paid social advertisements evaluated primarily on sales and revenue performance rather than brand awareness or engagement metrics. Advertising Spend Experience: Demonstrated experience creating advertisements responsible for more than $100,000 per month in advertising spend for a single brand, across your creative portfolio. Candidates should be prepared to explain and substantiate this experience. Creative Testing and Iteration: Proven ability to take a successful advertisement and develop multiple effective variations, extending the performance of winning concepts rather than relying solely on new ideas. Audience Development: Experience successfully reaching and converting new customer segments, with the ability to explain the creative angle or messaging strategy that generated results. Direct-Response Copywriting: Strong understanding of direct-response fundamentals, including offer positioning, product mechanisms, objection handling, and proof-based messaging. Video Scriptwriting: Excellent writing skills for spoken content, with the ability to create natural, engaging dialogue that communicates effectively in short video formats. Creative Production: Experience briefing and collaborating with video editors, content creators, or other creative production professionals. Industry Experience: Background in health, fitness, healthcare, or medical devices is an advantage, although a physiotherapy or clinical background is not required. Research and Learning Agility: Ability to quickly understand unfamiliar or complex product and clinical concepts and explain them accurately, clearly, and credibly to a general audience. Analytical Skills: Ability to interpret advertising performance data, identify patterns, and translate insights into actionable creative improvements. Ownership and Independence: Self-directed professional who can manage priorities, maintain a demanding creative output, and deliver results without close supervision. Ambition and High Standards: Strong commitment to craft, continuous improvement, and measurable performance. Comfortable receiving direct feedback and working in a fast-paced, high-expectation environment. Benefits: Competitive Compensation: Top-of-market compensation for the role, with specific details shared during the first interview call. Remote Work: Fully remote position with the flexibility to work from home. Healthcare: Comprehensive health benefits. Professional Growth: Opportunity to develop creative skills rapidly through high standards, direct feedback, and hands-on performance ownership. Business Impact: Direct visibility into how creative work influences advertising performance and business results. Growth Environment: Opportunity to contribute to a fast-growing business focused on helping people manage chronic pain and recover from injuries. Collaborative Culture: Work alongside approachable, ambitious colleagues in a performance-oriented environment.