Senior Creative Strategist (eCommerce)

Accountabilities: The Senior Creative Strategist will oversee the creative strategy lifecycle, transforming performance insights and customer understanding into compelling advertising concepts and continuous optimization opportunities. Creative Strategy & Ownership: Lead advertising creative strategy across a portfolio of eCommerce brands, developing concepts and testing roadmaps aligned with client growth objectives. Creative Performance Analysis: Analyze advertising performance to identify successful concepts, diagnose underperforming assets, and translate insights into actionable testing and optimization strategies. Concept Development & Creative Briefing: Develop performance-focused creative concepts, including advertising angles, hooks, messaging frameworks, scripts, and detailed creative briefs across UGC, video, static, and carousel formats. Customer Psychology & Direct Response: Apply customer psychology and direct-response principles to create messaging that addresses customer motivations, objections, awareness levels, and purchasing barriers. Cross-Functional Collaboration: Partner with Growth Strategists and Media Buyers to align creative direction with commercial objectives, campaign performance, and testing priorities. Creative Quality Management: Review creative assets and provide clear, actionable feedback to ensure strategic consistency, high-quality execution, and strong performance potential. Team Development & Mentorship: Guide and coach Visual Designers, strengthening their creative judgment, execution skills, and understanding of performance-driven advertising. Client Relationship Management: Work directly with clients during strategy discussions, content planning, and creative production guidance, providing recommendations to improve advertising effectiveness. Process & Framework Development: Contribute to the improvement of creative frameworks, playbooks, and processes for ideation, briefing, testing, and performance learning. Requirements The ideal candidate is an experienced performance creative strategist with a strong understanding of eCommerce marketing, paid social advertising, and conversion-focused messaging. At least 4 years of experience in performance creative strategy, including substantial hands-on experience working with direct-to-consumer (DTC) and eCommerce brands. Strong experience developing, managing, and testing paid social advertising creative on Meta (Facebook and Instagram). Proven track record of creating direct-response advertising that contributes to measurable performance improvements. Ability to interpret creative performance data and translate findings into effective testing, iteration, and optimization strategies. Deep understanding of direct-response marketing, customer psychology, and conversion-focused messaging. Strong knowledge of advertising concepts, creative angles, hooks, scripts, and messaging frameworks. Experience working confidently with clients and cross-functional teams, presenting strategic recommendations, and constructively challenging existing approaches. Excellent communication, analytical, creative thinking, and problem-solving skills. Nice-to-Have Qualifications: Experience working within a performance marketing or growth agency. Experience developing performance creative for additional paid social platforms, including TikTok, YouTube, and Pinterest. Previous experience coaching or mentoring designers, video editors, or other creative professionals. Experience developing creative frameworks, playbooks, and process improvements. Benefits Competitive Salary: Annual compensation ranging from USD $75,000 to $85,000, depending on experience. Remote-First Environment: Work remotely within US or Canadian time zones, ideally aligned with Eastern Standard Time (EST). International Collaboration: Join a distributed team spanning the United States, Canada, Australia, New Zealand, Bali, and the Philippines. Creative Ownership: Take responsibility for creative strategy across ambitious eCommerce brands and directly influence their commercial growth. High-Performance Environment: Collaborate with experienced Growth Strategists, Media Buyers, and Visual Designers focused on producing creative that delivers measurable results. Mentorship & Professional Development: Work directly with senior creative leadership and benefit from opportunities for mentorship and continuous learning. Career Growth: Contribute to the development and evolution of the creative function, frameworks, and strategic processes.