Senior Content Marketing Manager

Accountabilities:: Lead thought leadership strategy: Develop and execute a comprehensive content strategy that establishes the business as an authority in fleet management, fleet maintenance, and the broader transportation industry. Create high-impact content: Produce and oversee industry reports, original research, white papers, articles, webinars, executive thought leadership, conference presentations, and other engaging content assets. Transform insights into compelling narratives: Translate industry developments, customer feedback, proprietary data, and subject matter expertise into differentiated stories that resonate with business audiences. Build an integrated editorial strategy: Own the editorial calendar, ensuring alignment with business priorities, audience needs, product initiatives, and integrated marketing campaigns. Maximize content reach and reuse: Develop cornerstone content and repurpose it across blogs, social media, webinars, email campaigns, paid advertising, and other distribution channels. Support organic growth and search visibility: Partner with Growth Marketing to optimize content for search engine optimization (SEO), AI-driven search discovery (AEO), and sustainable organic audience growth. Drive demand generation: Collaborate with Revenue Marketing to create content that attracts, engages, and converts prospective customers across small and medium-sized businesses, mid-market organizations, and enterprise accounts. Enable integrated campaigns and sales: Develop content that supports lead generation, account-based marketing, sales enablement, and broader marketing initiatives throughout the buyer journey. Measure content performance: Track and optimize engagement, organic visibility, lead generation, pipeline influence, and revenue contribution to demonstrate the business value of content investments. Manage end-to-end content production: Oversee the complete content development process, from ideation and research through writing, editing, stakeholder reviews, and publication. Improve editorial operations: Establish scalable workflows that maintain high editorial standards while ensuring consistent and timely content delivery. Leverage AI and innovation: Integrate AI-powered tools into research, ideation, content repurposing, and production workflows without compromising originality, accuracy, or quality. Collaborate with internal experts: Build strong relationships with subject matter experts and business leaders to uncover valuable insights and turn complex expertise into accessible, engaging content. Requirements: Professional experience: At least 7 years of experience developing and producing high-quality content in B2B SaaS, with a strong focus on content marketing and thought leadership. Exceptional writing and storytelling: Outstanding writing, editing, and narrative development skills, supported by a portfolio demonstrating expertise across both long-form and short-form content. Thought leadership expertise: Proven experience creating original research, industry reports, executive thought leadership, white papers, and other strategic content assets. Marketing and business acumen: Strong understanding of how content contributes to demand generation, brand awareness, SEO performance, lead generation, and pipeline growth. Editorial strategy: Demonstrated ability to develop and manage editorial calendars that align content initiatives with business priorities and integrated marketing campaigns. Research and analytical skills: Ability to interpret complex topics, data, and industry research and translate them into clear, engaging, and persuasive narratives for business audiences. Project management: Excellent organizational skills and the ability to manage multiple content initiatives, coordinate stakeholder input, and meet competing deadlines independently. Cross-functional collaboration: Strong written and verbal communication skills, with the ability to work effectively with Marketing, Sales, Product, Creative, and executive stakeholders. Ownership and initiative: A self-motivated, intellectually curious approach, with the ability to take responsibility for projects from initial concept through execution and performance evaluation. AI and modern content workflows: Experience using AI tools and contemporary content production methods to improve efficiency while maintaining strong editorial judgment, originality, and accuracy. Strategic mindset: A balance of creativity, analytical thinking, audience empathy, and commercial awareness, with a focus on delivering measurable business outcomes. Benefits: Health insurance: Multiple medical and dental coverage options, with 100% of employee premiums covered and 50% of family premiums covered. Vision insurance: Access to vision coverage. Equity compensation: Eligibility for incentive stock options. Retirement savings: 401(k) plan with a 4% employer match. Paid time off: Four weeks of PTO, with increased PTO beginning in the second year of employment. Company holidays: 12 company holidays plus 2 floating holidays annually. Paid parental leave: 16 weeks for birthing parents and 4 weeks for non-birthing parents. Flexible spending and savings accounts: Access to FSA and HSA options. Disability coverage: Short-term and long-term disability insurance, with short-term coverage fully employer-paid. Professional development: Dedicated funds to support ongoing learning, career development, and skills growth. Wellbeing allowance: $150 quarterly wellbeing fund. Business expense stipend: $125 quarterly allowance for eligible business-related expenses. Equipment and technology: Mac laptop and a new-hire equipment stipend. Community involvement: Community service funds to support eligible volunteering and community engagement activities. Remote-first flexibility: A remote-friendly working environment established since 2012, offering the flexibility to work from home within the United States. Collaborative workplace: Opportunities to work with cross-functional teams in a growing SaaS business and contribute to meaningful industry innovation.