Senior CMS Developer (Adobe Experience Platform)

Accountabilities: Define the data layer and data collection strategy, including events, properties, identities, and consent, in collaboration with Design and Front-end teams. Implement tracking through Adobe Tags and Web SDK, ensuring accurate data collection and minimizing the need for front-end rework. Configure Adobe Experience Platform (AEP), including XDM schemas, datasets, identity management, batch and streaming ingestion, and data governance policies. Build and activate audiences in Real-Time CDP based on professional specialties, engagement levels, and behavioral data. Develop and maintain personalized email and WhatsApp journeys in Adobe Journey Optimizer (AJO), managing triggers, conditions, frequency, consent-based suppression, and templates. Design and structure experiments in Adobe Target, including A/B and multivariate testing, experience targeting, form-based personalization, and decision scopes. Create and maintain reports and workspaces in Customer Journey Analytics (CJA), including marketing channel configurations and calculated metrics. Develop and maintain CRM and REST API integrations, preferably with Veeva, covering data mapping, scheduling, error handling, and reconciliation. Perform end-to-end testing, data quality checks, and platform validations before releases, while investigating incidents and providing ongoing technical support. Analyze journey and experiment performance, identify opportunities for improvement, and collaborate with Product and Design teams to optimize results. Maintain technical documentation, including configurations, event dictionaries, and operational runbooks, while supporting the development of a mid-level team member. Requirements: 5+ years of experience in Martech development or implementation, including at least 2 years working with Adobe Experience Cloud. Hands-on experience with Adobe Experience Platform (AEP), particularly schemas, identity management, and data ingestion. Practical experience building audiences in Real-Time CDP and developing email and WhatsApp journeys in Adobe Journey Optimizer (AJO). Experience with Adobe Target, including form-based personalization and decision scopes, as well as Customer Journey Analytics (CJA) reporting and marketing channel configuration. Knowledge of Adobe Data Collection, including Tags and Web SDK. Experience integrating CRM platforms and REST APIs; Veeva experience is strongly preferred. Ability to define data layers and data collection strategies, and validate implementations using tools such as Adobe Experience Platform Debugger and Assurance. Experience designing and analyzing experiments, including A/B testing, multivariate testing, and experience targeting. Working knowledge of JavaScript, HTML, and CSS to implement tracking and troubleshoot front-end issues. Strong technical documentation skills and the ability to communicate complex platform configurations clearly. Native Portuguese and intermediate-to-advanced English proficiency, particularly for working with Adobe documentation and providing technical support. Nice to have: Adobe certifications in AEP Developer, AJO, Adobe Target, or CJA. Experience in the pharmaceutical or healthcare industry, particularly with consent management and LGPD compliance for channel activation. Experience using WhatsApp Business API as a communication channel within AJO. Knowledge of SQL and AEP Query Service for data validation and analysis. Familiarity with Adobe Experience Manager (AEM) or another headless CMS for personalized content integration. Benefits: Health and dental insurance. Meal and food allowances. Childcare assistance. Extended paternity leave. Partnerships with gyms and health and wellness professionals through Wellhub (Gympass) and TotalPass. Profit Sharing and Results Participation (PLR). Life insurance. Access to a continuous learning platform. Discount club. Online platform dedicated to physical, mental, and overall well-being. Pregnancy and responsible parenting courses. Partnerships with online learning platforms. Language learning platform. Additional benefits and support initiatives.