Salesforce Marketing Clould Specialis

Accountabilities: Develop, configure, and deploy marketing campaigns, customer journeys, and automations in Salesforce Marketing Cloud across email, WhatsApp, and landing page channels. Build responsive and dynamic email and messaging templates using AMPscript, HTML, CSS, and Server-Side JavaScript (SSJS). Configure and manage Salesforce Marketing Cloud modules, including Journey Builder, Automation Studio, Email Studio, Content Builder, and related tools. Design and implement audience segmentation and personalization strategies to support targeted communications. Develop SQL queries, manage Data Extensions, and implement API integrations to support campaign execution and data workflows. Support triggered communications and lifecycle marketing campaigns. Monitor email deliverability, domain and IP reputation, and campaign performance to identify opportunities for improvement. Test communications and troubleshoot campaign, automation, and integration issues. Collaborate with architects, business analysts, and administrative teams to implement and monitor the complete lifecycle of email, messaging, and segmentation solutions. Build and launch campaigns across the required channels, ensuring technical quality and alignment with project needs. Generate communication reports, analyze performance trends, and use findings to inform future campaign decisions. Document system processes, track recurring issues, and recommend improvements to the project team. Contribute to proof-of-concept initiatives and explore innovative solutions within the Salesforce Marketing Cloud ecosystem. Requirements: Bachelor's degree in Information Technology, Computer Science, or a related field. At least 3 years of hands-on experience with Salesforce Marketing Cloud. Strong knowledge of the Salesforce Marketing Cloud platform, including core email marketing and marketing automation concepts. Proficiency in writing moderately complex SQL queries. Familiarity with Salesforce Marketing Cloud modules and features, such as Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automation Studio, Content Builder, and Advertising Studio audience creation. Experience with HTML, CSS, SSJS, and AMPscript for email and message development. Strong background in communication testing and quality assurance. Understanding of Salesforce best practices for marketing automation. Ability to work independently, take ownership of deliverables, and collaborate effectively within geographically distributed teams. Excellent written and verbal communication skills in both Portuguese and English; proficiency in both languages is mandatory. Salesforce Marketing Cloud or other Salesforce certifications are considered an advantage. Experience with Mobile SDK is a plus. Benefits: Health and dental insurance. Meal and food allowances. Childcare assistance. Extended paternity leave. Partnerships with gyms and health and wellness professionals through Wellhub (Gympass) and TotalPass. Profit Sharing and Results Participation (PLR). Life insurance. Access to a continuous learning platform. Discount club. Free online platform dedicated to physical, mental, and overall well-being. Pregnancy and responsible parenting courses. Partnerships with online learning platforms. Language learning platform. Additional benefits and well-being initiatives.