Product Marketing Manager

Accountabilities:: - Product Positioning & Messaging Own product positioning, messaging frameworks, and value propositions across assigned product portfolios. Define ideal customer profiles (ICPs), buyer personas, and user personas to support effective product and portfolio positioning. Develop differentiated messaging for new customer acquisition, cross-selling, upselling, and legacy product migration initiatives. Translate technical product features into clear, compelling customer benefits for courts and other government agencies. Create and maintain marketing collateral, including presentations, product one-pagers, case studies, website content, and sales materials. Support RFP submissions by developing persuasive product positioning and competitive differentiation messaging. Partner with Product Management to communicate new features, product enhancements, and solutions to the market. - Market Research & Competitive Intelligence Conduct market, customer, and competitor research to identify industry trends, emerging opportunities, customer needs, and market demand. Analyze competitive offerings and clearly articulate product strengths, differentiators, and areas of competitive advantage. Develop sales enablement resources, including competitive battlecards, ROI calculators, and comparison tools. Collaborate with Product Managers to validate demand for new products and features and inform product development priorities. Analyze win/loss data and market insights to recommend improvements to product positioning, pricing, and go-to-market strategies. - Product Launches & Go-to-Market Execution Own end-to-end go-to-market strategies and cross-functional coordination for new product introductions and major feature launches. Develop launch plans, messaging, positioning, sales presentations, product demonstration scripts, battlecards, and supporting enablement materials. Coordinate launch activities across Product, Sales, Customer Success, and Demand Generation teams. Validate market demand and assess competitive offerings before product launches. Gather customer feedback through interviews and translate insights into actionable recommendations for internal teams. - Demand Generation & Customer Advocacy Partner with Demand Generation to develop and execute integrated marketing campaigns across digital channels, content, webinars, events, and email. Create messaging frameworks that support new customer acquisition, existing customer expansion, and legacy product migrations. Develop customer success stories, case studies, white papers, webinar presentations, and public-facing slide templates. Conduct customer interviews to identify valuable use cases and demonstrate the practical impact of products. Strengthen customer advocacy by developing compelling marketing and sales enablement assets. - Analytics & Performance Optimization Monitor campaign, content, and competitive performance using relevant analytics and business intelligence tools. Segment target audiences by market size, geography, and buyer persona to improve campaign relevance and effectiveness. Analyze campaign results, win/loss trends, and customer feedback to identify opportunities for improvement. Provide actionable insights and recommendations to leadership regarding product enhancements, pricing, positioning, and marketing strategy. - Sales & Cross-Functional Alignment Partner with Sales teams to develop enablement tools, competitive battlecards, messaging frameworks, and customer-facing talk tracks. Collaborate with Customer Success to support product adoption, customer retention, cross-selling, and upselling initiatives. Train internal teams on product positioning, competitive intelligence, market trends, and campaign strategies. Maintain strong alignment across Product, Sales, Customer Success, and Demand Generation to ensure consistent market communication. Requirements: 7–10 years of experience in product marketing, ideally within B2B or B2G SaaS environments. Previous experience in government technology (GovTech), public sector software, or regulated industries is strongly preferred. Proven track record of owning product and portfolio positioning, developing messaging strategies, and leading product launches rather than focusing exclusively on campaign execution. Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. Strong understanding of go-to-market strategy, product launches, competitive positioning, demand generation, and sales enablement. Experience using CRM and marketing automation platforms, particularly Salesforce or similar solutions. Familiarity with analytics and business intelligence tools such as Tableau or Power BI. Exceptional written and verbal communication skills, with the ability to transform complex technical capabilities into clear and persuasive value propositions. Strong storytelling skills and the ability to communicate effectively with both technical and non-technical audiences, particularly public-sector buyers. Demonstrated ability to influence and align cross-functional teams, including Product, Sales, Customer Success, and Demand Generation, without direct managerial authority. Strong presentation and stakeholder management skills, with the confidence to communicate with senior leadership, customers, and prospective clients. Excellent project management, organizational, and prioritization skills, with the ability to manage multiple initiatives, product releases, campaigns, and sales support activities simultaneously. Adaptability, curiosity, and comfort working in a fast-paced, evolving organization where priorities may change. Understanding of public-sector purchasing dynamics, including multiple decision-makers, extended sales cycles, fiscal-year budget constraints, and risk-averse procurement processes, is preferred. Experience supporting both transactional, high-velocity sales models and complex enterprise sales cycles is an advantage. Comfortable conducting customer interviews, gathering references, and collecting customer insights to inform marketing strategies. Benefits: Competitive salary and comprehensive benefits package. Medical, dental, and vision insurance. Unlimited paid time off (PTO). Health Savings Account (HSA) and Flexible Spending Account (FSA) options. 401(k) retirement savings plan with employer matching contributions. Paid parental leave. ABLE matching contributions supporting the disability community. Employer-paid short-term and long-term disability insurance. Group term life insurance. Employee Assistance Program (EAP), including financial and legal assistance. Free access to unlimited professional development courses through Udemy. Opportunities for career advancement, continuous learning, and personal development. Fully remote working arrangement. Opportunity to contribute to technology that improves government operations and makes public services more accessible and efficient. Supportive, inclusive, and mission-driven working environment.