PPC Specialist, Part Time (Google Ads, LSA, Meta, YouTube)

Accountabilities:: Manage Google Ads campaigns end to end, including Search, Performance Max, Display, Demand Gen, and YouTube, ensuring strong performance and efficient budget allocation. Set up and optimize Google Local Services Ads, including business profiles, verification, service areas, bidding, budgets, lead disputes, and review requests. Develop and manage Meta advertising campaigns across Facebook and Instagram, focusing on lead generation, sales, audience targeting, and creative testing. Plan and launch YouTube video advertising campaigns, with opportunities to support Connected TV (CTV) and streaming television initiatives. Implement, audit, and maintain conversion tracking systems using GA4, Google Tag Manager, Google Ads conversions, enhanced conversions, offline conversion imports, Meta Pixel, Conversions API, and call tracking tools. Conduct ongoing campaign optimization, including keyword research, negative keywords, bid adjustments, budget management, ad copy testing, Quality Score improvements, and audience and placement refinements. Monitor advertising spend and campaign pacing daily, proactively identifying performance issues and implementing corrective actions. Connect advertising performance with CRM data to measure actual business outcomes, including qualified leads, customer acquisition costs, and return on ad spend. Prepare monthly client performance reports, clearly communicating spending, results, optimization activities, and recommendations. Participate in client meetings when required, confidently presenting campaign performance and explaining strategic recommendations. Audit prospective client accounts, identify performance gaps, and recommend opportunities for improvement. Maintain accurate change logs, communicate progress through daily updates, and collaborate effectively with internal teams. Requirements: At least 3 years of hands-on Google Ads management experience, preferably within a digital marketing agency managing multiple client accounts. Practical experience managing Google Local Services Ads, including setup, verification, lead disputes, and budget optimization. At least 2 years of hands-on Meta Ads experience, particularly in lead generation or e-commerce campaigns. Demonstrated experience planning and managing YouTube video advertising campaigns. Strong knowledge of conversion tracking technologies, including GA4, Google Tag Manager, and offline or CRM conversion imports. Ability to manage multiple advertising accounts simultaneously, balancing different budgets, industries, and performance objectives. Strong analytical skills, with the ability to interpret campaign data, work confidently with spreadsheets, and translate insights into actionable improvements. Excellent written and verbal communication skills, particularly when explaining technical advertising results and recommendations to clients. Current Google Ads certifications in Search, Video, and Measurement, or willingness to obtain them within the first 30 days. Based in the United States and legally authorized to work in the country. All work must be performed personally; subcontracting or outsourcing is not permitted. Reliable high-speed internet, a personal computer, and a suitable remote workspace equipped with a webcam and microphone. Availability to work 20–25 hours per week, with scheduled hours overlapping Eastern Time business hours, approximately 10 AM–3 PM ET. Ability to respond to team and client communications within one hour during scheduled working hours and provide consistent end-of-day updates. Strong ownership, organization, responsiveness, and problem-solving skills, with a proactive approach to identifying and resolving campaign issues. A results-oriented mindset, with a focus on cost per lead, customer acquisition cost, and return on advertising spend. Nice-to-have qualifications: Experience with Connected TV (CTV), streaming TV, or OTT advertising. Meta Blueprint certification. Familiarity with Microsoft Ads. Experience in home services, healthcare, automotive, or legal industries. Knowledge of CRM platforms and call tracking solutions. Basic landing page development skills. Experience using AI-powered tools to improve productivity and campaign performance, combined with the judgment to verify their outputs. Benefits: Competitive hourly compensation of $22–$28 , depending on experience. Flexible part-time schedule of 20–25 hours per week. Fully remote position available to candidates based in the United States. Hybrid working option for candidates located near Cincinnati, Ohio. Opportunity to manage real advertising budgets across a diverse portfolio of industries and nationwide clients. Access to in-house CRM, reporting, and AI-powered tools to support campaign management and optimization. Opportunities to expand working hours and take on additional responsibilities as the paid media department grows. Collaborative environment focused on measurable results, professional development, and continuous improvement.