PPC Specialist

Accountabilities:: As a PPC Specialist, you will oversee the execution and optimization of paid advertising campaigns, ensuring budgets are managed effectively and performance targets are consistently pursued. You will use data-driven insights to refine strategies, improve conversion rates, and communicate campaign results and recommendations. Build, launch, monitor, and optimize paid search campaigns, primarily using Google Ads. Manage multiple advertising accounts simultaneously, overseeing budgets, bidding strategies, audience targeting, and conversion objectives. Conduct keyword research, develop compelling ad copy, and continuously test and refine campaign structures. Analyze key performance indicators, including CPA, ROAS, CTR, and conversion rates, to identify optimization opportunities. Set up, validate, and troubleshoot conversion tracking configurations and reporting systems. Identify opportunities to improve landing-page performance and collaborate with creative and web development teams. Prepare regular campaign performance reports and provide actionable recommendations based on data analysis. Monitor campaign progress and proactively communicate performance updates, priorities, and potential challenges to relevant team members. Requirements : The ideal candidate has proven experience managing PPC campaigns across multiple accounts, strong expertise in Google Ads and Google Analytics 4, and the analytical skills needed to translate performance data into effective advertising strategies. You should be highly organized, detail-oriented, and comfortable managing competing priorities while communicating effectively in an international remote environment. At least 2 years of hands-on experience managing PPC campaigns, particularly through Google Ads. Proven experience managing multiple advertising accounts simultaneously, ideally within a digital marketing agency or across multiple clients. Strong practical knowledge of Google Ads and Google Analytics 4 (GA4). Solid understanding of conversion tracking, campaign measurement, and performance reporting. Ability to analyze advertising metrics and translate insights into effective campaign optimization strategies. Experience managing advertising budgets, bidding strategies, keyword research, and audience targeting. Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines. Strong written and spoken English, with advanced English proficiency. Ability to work independently, take initiative, and communicate proactively with distributed teams. Must be based in Latin America and able to work according to the required U.S. Central Time schedule. Must have a reliable computer and internet connection. Nice to Have: Google Ads certifications or equivalent platform expertise. Experience with Google Tag Manager and Looker Studio. Familiarity with paid social advertising platforms. Experience managing lead-generation campaigns, particularly for service-based businesses. Experience working in digital marketing agencies, startups, or fast-paced environments. Familiarity with AI-powered tools that support marketing activities, analytics, and campaign optimization. A portfolio, case studies, or examples demonstrating previous PPC campaigns and measurable results. Benefits : 100% Remote Work: Work from anywhere in Latin America, with the flexibility of a fully remote position. USD Compensation: Receive compensation in US dollars. Full-Time Opportunity: Enjoy a stable, full-time professional engagement. Consistent Schedule: Work Monday to Friday, from 9 AM to 5 PM U.S. Central Time. International Experience: Manage multiple advertising accounts and contribute to campaigns serving different clients and markets. Professional Growth: Strengthen your PPC expertise through hands-on experience with campaign optimization, analytics, and performance-driven marketing strategies.