PPC Specialist

Accountabilities:: Build, launch, manage and continuously optimise paid search campaigns, primarily through Google Ads. Oversee multiple client advertising accounts, managing budgets, bidding strategies, audience targeting and conversion objectives. Conduct keyword research, develop compelling advertising copy and perform ongoing testing to improve campaign effectiveness. Monitor and analyse campaign performance using key metrics, including CPA, ROAS, CTR and conversion rates. Identify performance trends, inefficiencies and growth opportunities, implementing actionable optimisation strategies. Set up, validate and troubleshoot conversion tracking to ensure accurate measurement and reliable reporting. Analyse landing-page performance and recommend improvements to increase engagement and conversion rates. Coordinate with creative, web development and internal marketing teams to implement campaign improvements. Prepare clear, structured and insightful performance reports for clients, highlighting results, recommendations and next steps. Maintain proactive communication with colleagues and clients regarding campaign priorities, progress, results and potential challenges. Manage competing deadlines while ensuring accuracy, consistency and high-quality delivery across all assigned accounts. Requirements: Demonstrated professional experience managing PPC and paid search campaigns, preferably within a digital marketing agency or multi-client environment. Strong practical knowledge of Google Ads, including campaign creation, budget management, bidding strategies, audience targeting and optimisation. Good working knowledge of Google Analytics 4 (GA4) and digital advertising performance measurement. Hands-on experience with conversion tracking implementation, validation and troubleshooting. Strong analytical skills, with the ability to interpret campaign data and translate insights into practical optimisation decisions. Understanding of key digital advertising metrics, including CPA, ROAS, CTR and conversion rates. Excellent organisational skills and attention to detail, with the ability to manage multiple accounts and competing priorities. Strong written and spoken English skills for effective communication with international clients and internal teams. Proactive communication style and the ability to identify issues, share updates and collaborate effectively. Practical, hands-on mindset with a strong focus on continuous improvement and measurable business results. Ability to work independently, demonstrate initiative and maintain consistent performance in a fully remote environment. Based in Latin America, with reliable internet access and the ability to work remotely. Benefits: 100% remote: Work from anywhere in Latin America. Full-time employment: Stable, full-time professional opportunity. Flexible remote environment: No daily office commute required. Professional development: Opportunity to gain experience managing multiple advertising accounts and working across different client campaigns. Performance-driven environment: Develop your PPC expertise through hands-on campaign management and continuous optimisation. Additional benefits: Further details regarding compensation, perks and other benefits will be discussed during the hiring process.