Performance Marketing Specialist

Accountabilities:: Agency Management and Quality Assurance: Act as the primary day-to-day contact for external agency partners managing paid search, social, video, and programmatic campaigns. Establish priorities, define performance expectations, monitor service-level agreements (SLAs), and ensure consistent optimization and reporting schedules. Proactively identify performance gaps, execution issues, and opportunities for improvement while holding agency partners accountable for delivery quality. Conduct comprehensive quality assurance reviews of campaign builds, keyword lists, bidding strategies, audience targeting, advertising copy, tracking configurations, and budget pacing before launch. Review creative assets against platform specifications and placement requirements, ensuring correct formatting, visibility, and display across devices. Maintain consistent campaign naming conventions, UTM tracking structures, account organization, documentation, and reporting standards. Ensure all campaigns undergo thorough pre-launch checks and that operational processes remain accurate, organized, and audit-ready. Paid Search and Paid Social Strategy: Lead paid search strategy across Google Ads, including Search, Shopping, and Performance Max, Microsoft Ads, Search Ads 360 (SA360), and other relevant platforms. Develop keyword strategies, match type structures, bidding frameworks, and budget allocation plans aligned with acquisition and growth objectives. Oversee paid social strategies across platforms such as Meta, Reddit, X, and TikTok, ensuring campaigns reach relevant audiences effectively. Define and manage experimentation roadmaps covering advertising copy, bidding strategies, audience segmentation, creative assets, and landing page performance. Ensure external partners implement structured testing methodologies, document findings, and translate campaign learnings into actionable improvements. Manage and optimize substantial monthly advertising budgets, focusing on key performance indicators such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Lifetime Value to Customer Acquisition Cost (LTV/CAC), and payback periods. Reporting and Stakeholder Management: Develop and maintain performance dashboards, reporting frameworks, and analytical tools that support timely and informed decision-making. Provide proactive campaign updates, performance insights, and early warnings regarding risks or underperformance to relevant stakeholders. Translate complex marketing data into clear, actionable recommendations for leadership, product marketing, and growth teams. Collaborate with internal stakeholders to align campaign strategies with broader business and acquisition objectives. Programmatic and Non-Traditional Media: Oversee agency execution of programmatic campaigns across Demand-Side Platforms (DSPs), including The Trade Desk and DV360. Monitor audience targeting, contextual placements, retargeting strategies, and campaign performance across programmatic channels. Identify, source, negotiate, and manage direct media placements across newsletters, industry publications, trade journals, and specialized websites. Explore emerging advertising channels, sponsorships, and partnership opportunities beyond traditional search and social platforms. Evaluate new media opportunities based on audience relevance, potential return on investment, and contribution to acquisition goals. Requirements: 5–8 years of professional experience in performance marketing, with advanced expertise in Search Engine Marketing (SEM) and paid search. Strong hands-on knowledge of Google Ads, Microsoft Ads, and Search Ads 360 (SA360), including campaign architecture, keyword strategy, bidding frameworks, and optimization techniques. Previous experience working in a marketing agency is strongly preferred, particularly managing multiple client accounts and coordinating complex, multi-channel campaigns. Proven ability to manage external agency partners, conduct detailed quality assurance reviews, provide constructive feedback, and maintain high execution standards. Experience managing substantial paid media budgets and demonstrating measurable results through efficient budget allocation and performance optimization. Exceptional attention to detail, with the ability to identify campaign setup errors, creative inconsistencies, tracking issues, and deviations from established standards. Strong communication and stakeholder management skills, with the ability to proactively share updates, identify risks, and recommend solutions. Excellent analytical capabilities and experience using tools such as Google Analytics, Looker, Tableau, or comparable reporting and visualization platforms. Understanding of marketing attribution models and the ability to interpret performance data to guide acquisition strategies and optimization decisions. Demonstrated experience designing and evaluating A/B and multivariate tests across advertising creative, landing pages, audiences, and bidding strategies. Ability to manage multiple priorities independently while maintaining accuracy, accountability, and operational consistency in a fast-paced environment. Preferred qualifications: Experience marketing to technical audiences, including software developers, engineers, and data scientists, with an understanding of their distinct acquisition journeys and conversion behaviors. Familiarity with Mobile Measurement Partners (MMPs) and mobile attribution platforms such as Singular, AppsFlyer, or Adjust. Experience overseeing programmatic advertising and direct media buying across specialized industry publications, newsletters, and niche digital channels. Benefits: Competitive annual compensation ranging from $85,000 to $105,000 . Remote working arrangement within the United States. Contract opportunity through the end of the year, with the possibility of extension. Paid vacation. Work-from-home support and home office setup assistance. Additional employee perks and benefits. Collaborative and inclusive working environment that encourages teamwork, adaptability, and professional development. Opportunity to work on diverse, multi-channel marketing campaigns and collaborate with experienced marketing and creative professionals.