Mobile Growth Manager - CRM (Braze)

Accountabilities:: Plan, implement, and optimize CRM campaigns using Braze, with a focus on advanced audience segmentation, targeting, and personalized customer engagement. Build dynamic, behavior-based campaigns and lifecycle journeys using Liquid logic to tailor content according to user attributes, preferences, and actions. Manage, maintain, and optimize custom attributes within Braze to improve audience targeting and campaign relevance. Collaborate with data analytics teams to integrate and leverage user data, translating behavioral insights into effective CRM strategies. Develop, test, and refine HTML modifications within Braze templates to ensure consistent layouts and functionality across devices and email clients. Design and execute A/B tests across CRM campaigns, analyze results, and use findings to continuously improve engagement, conversion, and retention metrics. Monitor campaign performance using mobile analytics platforms, identify optimization opportunities, and communicate actionable recommendations to stakeholders and clients. Provide technical guidance, knowledge sharing, and training to team members on Braze capabilities and its integration with other marketing tools and platforms. Apply user psychology and behavioral insights to develop compelling lifecycle communications that support sustainable mobile app growth. Requirements: At least 2 years of experience using Braze, Customer.io, Iterable, or a comparable CRM automation platform, with demonstrated proficiency in planning, building, and launching campaigns. Practical experience with A/B testing and experimentation across digital marketing channels, including the ability to interpret results and implement data-driven improvements. Proficiency in mobile analytics and reporting tools such as Amplitude, Mixpanel, Looker, or Periscope, with the ability to extract insights and build clear, informative visualizations. Strong analytical skills and a data-driven mindset, supported by an understanding of growth metrics, statistics, and performance measurement. Experience with campaign personalization, audience segmentation, customer attributes, and automated lifecycle communications. Familiarity with HTML and the ability to troubleshoot or optimize email templates and campaign content across different devices and email clients. A solid understanding of user psychology, customer motivations, and the factors influencing engagement and retention in mobile applications. A results-oriented approach, with a focus on measurable impact, continuous improvement, and translating insights into effective marketing actions. Strong communication and collaboration skills, with the ability to work effectively with clients, analysts, and cross-functional teams. Experience in mobile-focused startups, user acquisition, App Store Optimization (ASO), performance marketing, or marketing and sales copywriting would be an advantage. An inclusive, adaptable mindset and the ability to thrive in a diverse, international working environment. Benefits: The opportunity to work on mobile growth and CRM initiatives for a diverse portfolio of well-known digital products and applications. Exposure to advanced mobile marketing technologies, analytics platforms, and experimentation methodologies. A collaborative, international environment that encourages knowledge sharing, creativity, and continuous professional development. The opportunity to combine technical CRM expertise with strategic thinking, analytics, and customer experience optimization. Remote work within Europe. The chance to contribute directly to measurable improvements in customer engagement, retention, and business growth. A diverse and inclusive working environment where different backgrounds, perspectives, and skills are valued.