Marketing Operations Specialist

Accountabilities: Understand client mapping, communication journeys, and the different experiences customers have across digital touchpoints. Use JSON and/or JavaScript to develop and maintain Liquid templates that support dynamic and personalized email content. Act as a marketing representative across other business functions, communicating marketing needs and coordinating cross-functional requirements. Create and distribute client communications for veterinary hospitals through the Customer.io platform, including email, SMS, and push notifications. Work with client journey data to identify opportunities for improvement and help implement ongoing enhancements. Partner with Marketing to provide Customer.io data and support reporting requirements. Translate marketing requests into clear technical and operational requirements, helping ensure consistent and effective client communications. Identify and troubleshoot technical challenges, data discrepancies, and issues affecting communication workflows. Requirements: At least 2 years of experience working with a CRM platform, ideally Customer.io. At least 2 years of experience with a Customer Data Platform (CDP). Strong problem-solving skills, particularly when investigating technical issues and identifying data inconsistencies. Clear written and verbal communication skills, with the ability to clarify marketing needs and translate them into actionable project requirements. Working knowledge of Microsoft Excel, PowerPoint, QuickBase, and Power BI. Ability to collaborate effectively with marketing and other cross-functional teams. Bachelor's degree in Marketing or a related field preferred. Basic knowledge of veterinary medicine, particularly as it relates to client communications, is an advantage. Familiarity with JavaScript and JSON is preferred. Benefits: Hourly compensation ranging from $27.64 to $35.41 USD, depending on qualifications and experience. Permanent employment opportunity. Remote work arrangement within the United States. Non-exempt position.