Marketing Operations Specialist

Accountabilities: Lead the marketing setup and integration process for new clinic locations, including CRM and email platforms, SMS systems, contact lists, booking links, tracking tools, business listings, and website updates. Build, segment, test, and schedule approximately 6–12 email and SMS campaigns per week using platforms such as ActiveCampaign, SimpleTexting, and CounselEar. Manage contact lists, tags, and automations while maintaining data accuracy and ensuring compliance with opt-out preferences. Support YouTube publishing and channel operations by uploading videos, optimizing titles and descriptions, adding chapters, coordinating with editors, and monitoring channel performance. Manage social media calendars across multiple brands, repurpose existing content into posts, reels, and stories, schedule publications, respond to comments, and track engagement. Maintain WordPress websites by updating content, landing pages, forms, and booking links, coordinating with developers on more complex improvements. Use AI tools such as ChatGPT and Claude, alongside automation platforms, to streamline repetitive tasks and improve marketing workflows. Create marketing materials using Canva and coordinate direct-mail campaigns through platforms such as Click2Mail. Support webinars and virtual events by coordinating promotional campaigns, registration processes, and speaker arrangements. Monitor campaign performance, maintain organized workflows, document standard operating procedures (SOPs), and identify opportunities to improve marketing processes. Requirements: At least 3 years of hands-on marketing operations experience supporting U.S.-based companies, particularly across email marketing, SMS campaigns, and website management. Proven experience building, launching, and managing email campaigns and automations using platforms such as ActiveCampaign, Klaviyo, HubSpot, or Mailchimp. Practical experience executing SMS marketing campaigns using tools such as SimpleTexting, Attentive, Postscript, or similar platforms. Experience setting up, migrating, or integrating marketing systems for a new business, location, or brand, including CRM platforms, email systems, tracking tools, and business listings. Hands-on experience managing branded social media accounts, including short-form content creation and scheduling. Ability to update and manage WordPress websites, with basic knowledge of HTML and CSS. Experience using AI tools and automation platforms to simplify workflows, save time, and improve productivity. Excellent written English communication skills and strong attention to detail. Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines. Proactive and independent working style, with the ability to learn new tools and systems quickly. Reliable high-speed internet, a backup internet connection, and a dependable computer. Nice to have: Experience with YouTube Studio, video publishing, and channel management. Nice to have: Familiarity with Zapier, Make, Notion, Canva, Google Analytics 4, or Looker Studio. Nice to have: Previous experience in healthcare marketing, multi-location businesses, or integrating newly acquired businesses. Nice to have: Experience coordinating direct-mail campaigns. Nice to have: Familiarity with WordPress Elementor. Candidates must reside in Latin America and submit their CV in English. An optional video presentation of up to two minutes highlighting relevant experience and suitability for the role is encouraged and may receive priority. Benefits: Fully remote working arrangement. Full-time position, with a 40-hour workweek. Monday to Friday schedule. Opportunity to work with a growing healthcare marketing team. Hands-on ownership of marketing operations across multiple channels and platforms. Opportunity to help build scalable systems and introduce new tools, automations, and processes. At least four hours of daily overlap with U.S. Pacific business hours (8:00 AM–4:00 PM PT).