Marketing Operations Manager

Accountabilities:: Own account scoring, research, and segmentation strategies across a target market of thousands of vertical software companies. Build, maintain, and continuously improve AI-powered research agents to assess account fit, identify buying committee members, and estimate potential account value. Collect, integrate, and analyze first-party and third-party data signals to develop account prioritization models that help Sales and Marketing focus on the most valuable opportunities. Monitor target account coverage, identify engagement gaps, and highlight high-potential accounts that have not yet been reached. Manage and optimize the CRM environment, ensuring HubSpot remains an accurate and reliable system of record through effective data management, deduplication, and account ownership processes. Own and maintain the go-to-market technology stack, including HubSpot, Clay, and Apollo, ensuring tools and integrations operate efficiently. Develop and implement campaign tracking frameworks to measure marketing performance, assess campaign effectiveness, and identify opportunities for improvement. Build actionable dashboards and reporting systems that provide leadership with reliable insights into marketing performance, account engagement, and pipeline development. Document operational processes, workflows, and systems to support consistency, scalability, and continuous optimization. Identify inefficiencies and proactively implement improvements across marketing operations, data management, and go-to-market processes. Requirements: At least 3 years of hands-on experience in Marketing Operations, Go-to-Market Operations, GTM Engineering, or Revenue Operations within a B2B organization. Practical experience building, managing, and optimizing CRM systems, preferably HubSpot, with transferable experience using Salesforce. Familiarity with data orchestration and enrichment platforms, ideally Clay, as well as email sequencing and sales engagement tools such as Apollo. Demonstrated experience implementing AI-powered workflows and automation, with an AI-first mindset and enthusiasm for exploring new technologies. Strong understanding of account-based marketing strategies, including funnel stages, account segmentation and tiering, buying committees, intent signals, and key performance metrics. Strong data analysis and management skills, with the ability to structure complex datasets, identify meaningful insights, and translate findings into actionable strategies. A systems-oriented mindset and the ability to connect technology, data, and people into efficient, scalable operational processes. A proactive, independent, and results-driven approach, with the ability to identify problems, take ownership, and implement solutions without waiting for detailed instructions. Excellent organizational and problem-solving skills, combined with the ability to manage projects independently in a collaborative, low-meeting environment. Previous experience in vertical software, embedded payments, or fintech is an advantage but is not required. Willingness to travel approximately four times per year for company gatherings and industry events. Availability to work remotely within the United States, with a preference for candidates located in the Eastern Time Zone. Benefits: Comprehensive Healthcare: Access to a comprehensive health benefits package supporting employees' well-being. Flexible Time Off: Unlimited paid time off to promote work-life balance and personal flexibility. Paid Parental Leave: Parental leave benefits to support employees and their families. Remote Work: Fully remote working arrangement within the United States. Flexible Work Environment: A dynamic and adaptable workplace that encourages autonomy, ownership, and innovation. Professional Development: Ongoing investment in employee growth, skills development, and career progression. Team Culture: Opportunities to participate in company-wide gatherings and industry events, fostering collaboration and professional connections. Career Impact: The opportunity to join an early-stage fintech environment, take ownership of essential systems, and help shape scalable marketing operations from the ground up.