Marketing Operations Manager

Accountabilities:: Manage and optimize conversational marketing workflows, including live chat routing, lead distribution rules, and user experience improvements, to maximize engagement and conversion rates. Analyze complex business requirements and translate them into scalable automated workflows across CRM and marketing automation platforms. Oversee end-to-end system integrations, ensuring seamless connectivity between marketing technology platforms and event or webinar management solutions such as CVENT and BigMarker. Incorporate AI-driven capabilities into marketing operations workflows to automate repetitive tasks, improve efficiency, and streamline core business processes. Monitor, diagnose, and resolve technical issues involving system integrations, workflow configurations, and data synchronization across the marketing technology ecosystem. Collaborate with cross-functional stakeholders across Marketing, Sales, and Technology to align system architecture, automation strategies, and operational processes with broader go-to-market objectives. Continuously evaluate existing marketing systems and workflows, identifying opportunities for optimization, scalability, and improved performance. Support the evolution of the marketing technology stack by exploring innovative tools and technologies that enhance operational capabilities and business outcomes. Requirements: Bachelor's degree in a relevant field or equivalent practical experience. At least 5 years of professional experience in Marketing Operations, Demand Generation, Revenue Operations, or a related discipline. Minimum of 3 years of hands-on experience with CRM and marketing automation platforms, particularly Marketo and Salesforce. Proven experience developing scalable marketing automation programs, managing workflows, and optimizing event and webinar platforms such as CVENT and BigMarker. Demonstrated ability to integrate AI technologies into marketing operations workflows and leverage automation to improve business processes. Strong technical understanding of system integrations, workflow configuration, data synchronization, and marketing technology infrastructure. Excellent analytical and problem-solving skills, with the ability to interpret campaign data, identify operational issues, and develop effective solutions. Strong written and verbal communication skills, with the ability to explain technical concepts and collaborate effectively with Marketing, Sales, and Technology stakeholders. Ability to manage multiple priorities, adapt to evolving business requirements, and deliver results in a fast-paced environment. Previous experience working within a global, remote-first organization is highly desirable. Hands-on experience with Customer Data Platforms (CDPs), such as Twilio Segment, and conversational marketing tools such as Qualified or Drift is an advantage. Relevant professional certifications in Marketo, including Adobe Certified Professional, or Salesforce, such as Salesforce Administrator, are preferred. Curiosity and enthusiasm for emerging technologies, with a proactive mindset toward applying innovative solutions to business challenges. Benefits: Competitive annual compensation: Salary ranges vary according to geographic location: Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, and Washington D.C.: $106,320–$132,900. New York, New Jersey, Washington State, and California (excluding the San Francisco Bay Area): $112,560–$140,700. San Francisco Bay Area, California: $125,040–$156,300. Compensation for candidates in other eligible locations will be discussed during the hiring process. Potential eligibility for participation in an equity compensation plan. Potential eligibility for a corporate bonus plan. Comprehensive healthcare insurance coverage. 401(k) retirement savings plan. Paid sick leave and personal time off. Generous parental leave. Additional wellness and leave benefits, depending on location. Remote-first working environment with opportunities to connect with colleagues through occasional in-person team gatherings, functional meetings, and customer engagements. Opportunities to work with innovative AI technologies and contribute to large-scale marketing automation and operational transformation initiatives. Support for employee volunteering and charitable donation initiatives.