Marketing Operations Manager

Accountabilities: Marketing Workflow Management: Serve as the primary administrator of the team's work management platform, overseeing user access, workflows, project intake processes, reporting, and ongoing system improvements. Campaign Planning and Execution: Coordinate tactical marketing initiatives across email, landing pages, social media, and other digital channels, ensuring projects are delivered on schedule and aligned with marketing priorities. Audience Segmentation and Data Quality: Manage audience segmentation, mailing lists, and list hygiene to support targeted, personalized campaigns and maintain accurate audience data. Email Marketing Operations: Execute email campaigns, manage campaign structures, prioritize the email marketing calendar, support content personalization, and ensure messaging is aligned with the intended audience. Marketing Technology Optimization: Evaluate and improve the use of marketing automation, CRM, email delivery, social media, and project management tools to increase operational efficiency and campaign scalability. Compliance and Campaign Governance: Maintain consistent campaign structures and processes while ensuring marketing activities adhere to applicable data privacy and email marketing regulations, including CAN-SPAM, GDPR, and CASL. Social Media Monitoring: Track platform updates, emerging social media trends, and audience insights to inform channel strategies and provide recommendations for content optimization. Performance Reporting and Analytics: Partner with the Marketing Analytics Manager to monitor email, social media, and landing page performance, interpret results, and recommend data-driven improvements. Process Documentation and Training: Maintain clear documentation of workflows, platform procedures, and operational best practices, and provide training to support consistent execution across the team. Vendor and Platform Management: Coordinate relationships with external vendors and technology providers, including troubleshooting, service coordination, and contract renewals. Cross-Functional Collaboration: Work closely with internal departments and stakeholders to coordinate campaign requirements, resolve operational challenges, and maintain alignment across marketing initiatives. Continuous Improvement: Identify opportunities to simplify processes, strengthen campaign management practices, and incorporate AI-powered tools into everyday marketing workflows. Additional Responsibilities: Support other marketing operations and project management activities as required. Requirements: Education: Bachelor's degree in marketing, communications, or a related field. Professional Experience: At least five years of digital marketing experience, ideally involving campaign execution, marketing operations, or digital channel management. Project Management: Demonstrated ability to coordinate multiple projects simultaneously, manage competing priorities, meet deadlines, and align deliverables across different stakeholders. Marketing Technology: Experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud and Salesforce Sales Cloud. Work Management Platforms: Experience administering project and work management tools, such as Wrike or Asana, including workflows, user access, reporting, and process documentation. Email Marketing Expertise: Familiarity with email service provider capabilities, campaign testing, rendering tools such as Litmus, audience segmentation, and personalization techniques. Social Media Tools: Experience using social media management platforms such as Sprout Social or Hootsuite, with an understanding of channel trends and audience engagement. Data Privacy and Compliance: Understanding of email marketing and data privacy requirements, including CAN-SPAM, GDPR, and CASL, and the ability to apply compliance practices to campaign operations. AI and Digital Productivity: Demonstrated ability to develop effective prompts and use AI tools such as Claude, Gemini, or Microsoft Copilot to support marketing productivity and operational efficiency. Microsoft Office Proficiency: Advanced proficiency with Microsoft Office applications, including the ability to organize information, analyze data, and prepare reports and documentation. Communication and Collaboration: Strong written and verbal communication skills, with the ability to work effectively with internal teams, external vendors, and stakeholders across multiple departments. Analytical and Problem-Solving Skills: Ability to evaluate campaign performance, identify process inefficiencies, troubleshoot platform issues, and recommend practical improvements. Organization and Attention to Detail: Strong organizational skills and a high level of accuracy when managing campaigns, audience lists, workflows, and compliance requirements. Preferred Experience: Background in nonprofit associations, academic publishing, scholarly publishing, or a related mission-driven environment is an advantage. Work Location Eligibility: The role is remote, subject to the employer's flexible work policy and approval. Remote work is not permitted from Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, the U.S. Virgin Islands, Washington, or Wyoming. Additional Hiring Requirement: Final candidates must successfully complete a background check as a condition of employment. Benefits: Competitive compensation: Annual salary ranging from $78,000 to $121,000, depending on relevant experience, education, and other qualifications. Remote work and flexibility: Remote work opportunities and flexible scheduling, subject to eligibility, location restrictions, and approval. Retirement savings: A 401(k) plan with an employer match of up to 4%. Healthcare coverage: Medical, dental, and vision insurance options, including an outpatient mental health benefit. Paid time off: Paid personal and vacation time, along with 12 paid holidays. Family support: Family and medical leave benefits to support employees through important life events. Professional development: Tuition assistance to support continued education and career growth. Employee well-being: Access to an Employee Assistance Program (EAP) for personal and professional support. Income protection: Short-term and long-term disability insurance. Structured work schedule: A 37.5-hour workweek, with one-hour lunch breaks each day. Meaningful work: The opportunity to support digital marketing initiatives within a professional and scientific publishing environment. Collaborative culture: Opportunities to work across departments, collaborate with marketing specialists, and contribute to ongoing process and technology improvements.