Marketing Manager (Entertainment & Commercial)

Accountabilities: Marketing Strategy and Planning: Partner with go-to-market (GTM) leaders and the VP of Brand and Communications to develop and execute marketing plans for entertainment and commercial business segments, ensuring priorities, timelines, and budgets remain aligned with business objectives. Project Management: Translate strategic priorities into clear project briefs with defined objectives, deliverables, deadlines, and success measures. Monitor progress and communicate updates, requests, and results to relevant stakeholders. Sales Enablement Materials: Collaborate with Product Marketing to develop effective sales tools, including pitch decks, one-pagers, case studies, FAQs, and other resources that support sales and business development teams. Content Creation and Design: Write, design, and maintain polished marketing and sales materials using Canva, ensuring consistency with brand guidelines and making resources easy for sales teams to access and use. Customer Stories and Case Studies: Gather customer testimonials, success stories, and examples of measurable results, working with Communications to transform them into compelling marketing content. Events and Brand Promotions: Support the planning and execution of events, trade shows, conferences, and promotional initiatives, coordinating marketing materials, signage, logistics, and other deliverables. Vendor and Freelancer Coordination: Brief and manage external creative partners, freelancers, and vendors as needed, ensuring projects meet quality standards, stay within budget, and are delivered on schedule. Brand Consistency: Collaborate with Creative to ensure marketing assets and promotional activities reflect the organization's brand identity, visual standards, tone, and messaging. Campaign Support: Work alongside Growth Marketing to create copy and Canva assets for email, social media, websites, and other marketing channels, contributing to integrated campaigns and demand generation activities. Marketing Calendar Coordination: Gather marketing needs from GTM leaders and coordinate with Growth Marketing to align business priorities with campaign schedules and available resources. Product Launch Support: Develop messaging and promotional materials that support product launches and communicate new offerings effectively to relevant audiences. Performance Reporting: Share campaign outcomes and relevant marketing results with GTM leaders to improve visibility into performance and inform future marketing decisions. Cross-Functional Collaboration: Work closely with Product Marketing, Growth Marketing, Creative, Sales, Communications, and the Marketing Coordinator to deliver coordinated marketing initiatives. Requirements Professional Experience: Three to six years of marketing experience, including responsibility for managing projects from initial planning through final execution. Sales Enablement Expertise: Demonstrated experience creating sales materials such as presentations, pitch decks, one-pagers, and case studies, ideally in support of sales or business development teams. Exceptional Writing Skills: Strong writing, editing, and storytelling abilities, with the capacity to produce clear, engaging, on-brand copy tailored to different audiences and marketing channels. Design Proficiency: Strong hands-on experience with Canva is required, including the ability to independently create professional, visually consistent marketing and sales assets. Project Management: Excellent organizational skills and the ability to manage multiple projects, competing priorities, deadlines, and stakeholders simultaneously. Event Marketing: Experience supporting events, trade shows, conferences, or promotional activities, including coordinating materials and logistics. Cross-Functional Communication: Comfort working collaboratively with GTM leaders, Product Marketing, Growth Marketing, Creative, and Sales to translate business needs into effective marketing deliverables. Education: A bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience. Writing Portfolio: Writing samples or a professional portfolio demonstrating strong writing capabilities and the ability to produce high-quality marketing content. Preferred Industry Experience: Experience in entertainment, live events, music, venues, hospitality, or other related industries. Additional Marketing Experience: Familiarity with B2B marketing, demand generation, email marketing, social media, website content, and paid advertising campaigns. Marketing Technology: Experience with Salesforce Marketing Cloud or similar CRM and email marketing platforms is an advantage. Creative Tools: Familiarity with Figma or Adobe Creative Cloud is desirable. Adaptability: Experience working within a fast-growing, mission-driven consumer or lifestyle brand, or an organization with multiple business lines and cross-functional teams, is a plus. Working Style: A proactive, detail-oriented, resourceful approach, with the ability to balance strategic planning and hands-on execution in a remote environment. Benefits Competitive compensation: Annual salary range of $80,000–$90,000. Remote work flexibility: A remote position based in the United States. Healthcare coverage: Access to more than 15 medical plan options, including PPO, HMO, and HDHP plans, with a 100% employer-paid medical coverage option for employees. Dental and vision insurance: Coverage options to support employees' overall health and well-being. Additional insurance benefits: Access to short-term disability, long-term disability, life insurance, and other ancillary coverage. Generous paid time off: PTO to support rest, personal commitments, and work-life balance. Paid parental leave: 12 weeks of paid leave for eligible new parents. Company-wide holiday break: One paid week off at the end of December, in addition to 11 nationally recognized holidays. Retirement savings: Access to a 401(k) plan. Technology choice: Flexibility to choose preferred work equipment, including a PC or Mac. Collaborative workplace culture: Opportunities to work across marketing, creative, sales, and business development teams on impactful initiatives. Mission-driven work: The opportunity to contribute to experiences that encourage human connection and more engaged participation in entertainment and commercial settings.