Marketing Automation Specialist

Accountabilities: Email marketing strategy and execution: Develop, coordinate, and implement strategic, creative, and personalized email campaigns and automated nurturing workflows to engage prospective students and increase enrollment funnel activity. Marketing automation management: Build, maintain, and optimize automated workflows, email drip campaigns, and lead nurturing sequences using Salesforce CRM and marketing automation platforms such as Salesforce Account Engagement or Marketing Cloud. Campaign performance optimization: Analyze engagement metrics, reporting dashboards, and data sets to improve audience targeting, campaign effectiveness, and marketing efficiency. Forecast engagement opportunities using performance trends and industry insights. Email content development: Create compelling, professional, and visually appealing email content and HTML templates tailored to different audiences and stages of the prospective student journey. Template and brand management: Maintain and expand the library of email templates, ensuring consistent brand identity, appropriate messaging, and alignment with established writing and marketing guidelines. Responsive email design: Optimize email templates for mobile devices, desktop browsers, and different email platforms to ensure a consistent user experience. CRM data administration: Maintain accurate, clean, and compliant CRM and marketing automation databases, including lead records, data processing, reconciliation, and ongoing record maintenance. System integration and troubleshooting: Monitor the integration between Salesforce and marketing automation tools, resolve routine technical issues, and support reliable data synchronization and campaign delivery. Reporting and analytics: Produce operational reports using internal and external databases, analyze campaign results, and translate findings into actionable recommendations for marketing strategy. Lead management support: Monitor internal requests, troubleshoot lead record issues, and assist with daily lead management activities to maintain efficient marketing operations. Goal achievement: Establish and meet quarterly engagement targets while using data-driven decision-making to improve results and support ambitious marketing objectives. Workflow improvement: Identify opportunities to streamline processes, improve automation, and increase team efficiency. Cross-functional collaboration: Work closely with marketing colleagues and relevant stakeholders to coordinate campaigns, share insights, and support broader organizational goals. Mission-aligned communication: Develop marketing communications that encourage prospective adult and graduate students to pursue their educational goals while reflecting the organization's values and educational mission. Additional responsibilities: Perform other duties as assigned to contribute to the success and continued growth of the organization. Requirements Education and experience: Bachelor's degree and at least 2 years of marketing experience. Salesforce CRM expertise: Demonstrated experience managing, customizing, and maintaining Salesforce CRM data, including reports, dashboards, and data management processes. Email marketing experience: Hands-on experience with email marketing platforms such as Salesforce Account Engagement or Marketing Cloud, including campaign creation, automation, strategy, and performance analysis. Marketing automation skills: Proven success managing marketing automation campaigns, creating complex email workflows, and developing effective lead nurturing sequences. Technical proficiency: Strong computer skills and proficiency in Microsoft Office, data management tools, and relevant marketing systems. HTML and CSS knowledge: Fundamental understanding of HTML and CSS for creating, formatting, and maintaining professional email templates. Data analysis capabilities: Ability to interpret marketing data, reconcile records, generate reports, and use performance metrics to guide campaign decisions. Creative and visual communication: Strong creative thinking and content development skills. Some graphic design experience is preferred. Project management: Demonstrated ability to coordinate projects, manage multiple priorities, meet deadlines, and deliver high-quality work with minimal supervision. Communication skills: Excellent written and verbal communication skills, with the ability to create engaging, professional, and audience-appropriate marketing messages. Problem-solving and initiative: Strong critical-thinking skills, a self-starting attitude, and the ability to research best practices, troubleshoot issues, and implement process improvements. Attention to detail: High level of accuracy and organization when handling campaign content, customer data, reporting, and confidential information. Teamwork: Ability to collaborate effectively with colleagues while also working independently and taking ownership of assigned responsibilities. Professional judgment: Professional demeanor, discretion, and sound judgment when managing sensitive or confidential information. Faith and mission alignment: Commitment to the Christian faith and ability to communicate personal beliefs and apply biblical principles in the workplace. Candidates must demonstrate a personal relationship with Jesus Christ, active involvement in a Bible-believing evangelical church, and alignment with the organization's evangelical mission, statement of faith, and lifestyle expectations. Work environment flexibility: Willingness to occasionally work irregular hours, including some evenings and weekends, as needed. The role may also involve occasional physical activities such as standing, walking, reaching, and lifting or moving items weighing up to 25 pounds. Benefits Annual salary: $50,000–$56,000, depending on relevant experience, qualifications, and internal compensation considerations. Healthcare coverage: Comprehensive healthcare benefits. Retirement savings: 403(b) retirement plan with employer matching contributions. Paid time off: Generous paid leave. Tuition benefits: Tuition waiver program to support eligible educational opportunities. Additional benefits: Employer-paid benefits and voluntary benefit options. Remote work: Full-time remote position within the United States. Professional development: Opportunities to develop expertise in marketing automation, digital communications, CRM administration, and data-driven campaign strategy. Mission-driven environment: Opportunity to contribute to an educational mission while helping prospective students explore academic and professional opportunities.