Marketing Analyst (Social Insights, Healthcare)

Accountabilities:: Social Listening and Audience Insights: Monitor online conversations, audience sentiment, engagement, and emerging trends across healthcare and pharmaceutical audiences using platforms such as Brandwatch, Sprout Social, Talkwalker, and Sprinklr. Campaign Performance Analysis: Evaluate social media campaigns and content performance against established KPIs, identifying opportunities to improve engagement, targeting, messaging, and overall effectiveness. Data Collection and Interpretation: Gather, process, and analyze data from platforms including Facebook, Instagram, LinkedIn, X/Twitter, and other relevant digital channels to uncover meaningful patterns and audience behaviors. Reporting and Dashboard Development: Build, maintain, and present visually engaging dashboards and recurring or ad hoc reports for internal teams and client-facing stakeholders. Strategic Recommendations: Translate analytical findings into practical recommendations that support campaign optimization, channel strategy, audience targeting, and content development. Cross-Functional Collaboration: Partner with account managers, content creators, and strategy teams to integrate data-driven insights into campaign planning, execution, and ongoing optimization. Healthcare Marketing Research: Research developments in social media, digital marketing, pharmaceutical communications, and healthcare audience behavior to identify relevant opportunities and inform client strategies. Measurement and Reporting Standards: Support reporting deliverables across channels by understanding data structures, tagging frameworks, measurement strategies, and reporting requirements. Data Quality and Accuracy: Ensure consistency, reliability, and accuracy across analytics deliverables, maintaining high standards for data interpretation, documentation, and reporting. Requirements: 2–4 years of experience in marketing analytics within the pharmaceutical or healthcare advertising industry, with agency-side pharmaceutical experience strongly preferred. Practical understanding of regulated pharmaceutical marketing environments, including familiarity with Medical, Legal, and Regulatory (MLR) review processes and their impact on content, messaging, and campaign execution. Demonstrated experience analyzing social media performance across platforms such as Meta, LinkedIn, X/Twitter, and Instagram. Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or comparable platforms. Hands-on experience with social listening tools such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social. Advanced proficiency in Microsoft Excel and/or Google Sheets, with the ability to organize, analyze, and interpret marketing datasets. Experience with data visualization and reporting tools such as Tableau, Power BI, or Looker Studio. Familiarity with Google Analytics or other web analytics platforms is an advantage. Strong analytical and critical-thinking skills, with the ability to transform complex data into clear, actionable business recommendations. Excellent written and verbal communication skills, including the ability to present findings effectively to non-technical stakeholders. Exceptional attention to detail and a strong commitment to reporting accuracy and data integrity. Collaborative and adaptable working style, with the ability to manage multiple priorities in a fast-paced, client-focused environment. Self-motivated, proactive, and comfortable working within a distributed, remote-first team. Benefits: Competitive annual salary ranging from $60,000 to $80,000 , depending on experience and qualifications. Fully remote working environment. Opportunity to work with diverse healthcare, pharmaceutical, and life sciences clients. Exposure to strategic marketing initiatives and multidisciplinary analytics projects. Collaborative environment bringing together experienced professionals across different specialties. Opportunity to contribute directly to campaign strategy, audience insights, and measurable client outcomes. Professional growth through hands-on experience with leading social listening, analytics, and data visualization platforms. Flexible, remote-first culture that encourages innovation, autonomy, and fresh approaches to agency work.