Lead Generation Specialist

Accountabilities:: Identify and research prospective veterinary clinics and potential business partners to expand the company's partnership network. Conduct high-volume outbound prospecting through phone calls and email campaigns to engage veterinary professionals and generate new business opportunities. Secure introductory meetings, including lunch-and-learn sessions, with veterinary clinics to present the value and benefits of the available services. Serve as an initial point of contact for prospective partners, establishing positive relationships and delivering a professional, engaging, and customer-focused experience. Clearly communicate the value proposition of the services, addressing prospect questions and identifying solutions that meet the needs of veterinary practices and their clients. Manage and maintain accurate lead records, follow-ups, prospect interactions, and sales activities using customer relationship management (CRM) software. Collaborate closely with B2B sales colleagues to monitor lead progression, track prospective partners throughout the sales funnel, and support successful partnership development. Consistently achieve established lead generation targets, outreach goals, and performance metrics. Identify opportunities to improve prospecting strategies, outreach effectiveness, and lead conversion rates. Stay informed about market trends, competitor activities, and developments within the veterinary and animal healthcare industries. Contribute to a positive and collaborative sales culture by sharing insights, supporting team objectives, and continuously improving sales techniques. Requirements: High school diploma or equivalent required; a Bachelor's degree is preferred. At least 2 years of experience in B2B inside sales, lead generation, business development, or a similar sales-focused position. Previous experience in the animal health, veterinary, or pet care industry is highly desirable. Demonstrated experience with high-volume cold calling, outbound prospecting, and lead qualification. Good understanding of B2B sales methodologies, prospecting strategies, and relationship-building techniques. Experience using CRM platforms to manage leads, document interactions, organize follow-ups, and monitor sales pipeline activity. Excellent verbal and written communication skills, with the ability to engage confidently with veterinary professionals and other business stakeholders. Strong interpersonal skills and a customer-oriented mindset, with the ability to build rapport and establish trust during initial conversations. Results-driven attitude and the ability to consistently meet or exceed individual performance targets. Strong organizational and time management skills, with the ability to manage multiple prospects and follow-up activities simultaneously. Resourcefulness and problem-solving abilities, particularly when addressing prospect questions and communicating service benefits. Ability to thrive in a fast-paced, evolving environment while maintaining a high standard of professionalism and service. Collaborative mindset and willingness to work closely with cross-functional sales teams. Adaptability, initiative, and a strong willingness to learn new products, sales approaches, and industry practices. Passion for animal health and pet well-being is a plus, although not required. Benefits: Competitive salary package. Equity opportunities, allowing employees to own a part of the company. Fully remote-first working environment with the flexibility to work from home. Comprehensive medical, dental, and vision insurance, with the majority of coverage costs paid by the employer for employees and eligible partners and dependents. Robust paid time off (PTO) policy. 401(k) retirement savings plan. Opportunity to contribute to an innovative business transforming how pet parents access medications and healthcare services. Collaborative and supportive team environment that encourages professional development and continuous learning. Opportunity to build valuable B2B sales and business development experience within the growing animal healthcare industry. Inclusive workplace that values diversity, equal opportunity, and individual contributions.