International Growth Marketing Manager

Accountabilities:: The International Growth Marketing Manager will own European growth marketing strategy, budget allocation, performance analysis, and cross-functional coordination. Key responsibilities include: European strategy and budget ownership Own the European marketing budget, including allocation across markets and channels, financial forecasting, and quarterly performance reporting to leadership. Develop tailored growth strategies for the UK, France, Germany, Spain, and Italy, taking into account each market’s maturity, competitive landscape, retail and direct-to-consumer mix, and growth opportunities. Make informed investment decisions across channels, adjusting budgets and priorities according to saturation, incremental returns, local performance, and market-specific needs. Build clear recommendations on where investment should increase, decrease, or shift across the European portfolio. Execution leadership and channel coordination Translate strategic objectives into clear briefs, priorities, and roadmaps for channel specialists responsible for execution. Establish a consistent operating cadence with regular market reviews, early identification of underperformance, and proactive reprioritization of resources. Coordinate specialist capacity across markets to ensure time and investment are directed toward the highest-impact opportunities. Maintain alignment between paid and organic marketing strategies, collaborating with SEO/AEO specialists, local teams, and agencies where applicable. Take a hands-on approach when urgent market needs, targeted experiments, or capacity constraints require direct execution. Performance management and measurement Own the European performance narrative, tracking revenue, customer acquisition cost (CAC), return on advertising spend (ROAS), and investment distribution by market and channel. Partner with marketing science and analytics teams to improve the reliability of performance measurement beyond platform-reported metrics. Identify and address gaps in attribution and incrementality measurement, prioritizing improvements in markets with less mature measurement capabilities. Determine the highest-value tests and investments for each market and quarter, building evidence-based business cases for action. Establish measurable performance targets and track progress against agreed objectives. Stakeholder and organizational leadership Serve as the primary point of accountability for European marketing plans and performance with leadership, Finance, and agency partners. Present clear, data-backed quarterly budget recommendations, explaining investment decisions, expected returns, and required adjustments. Influence channel specialists and cross-functional stakeholders through strong briefs, strategic direction, and collaboration rather than relying solely on formal reporting lines. Work closely with the Senior Director of Global Paid Media to align European priorities with broader marketing objectives. During the first 90 days, audit all five markets, build relationships with key stakeholders and agency partners, deliver the initial market-specific strategic plan, and launch a high-impact improvement or test. Within the first year, establish individual strategies and budgets for all five markets, improve measurement in at least two priority markets, increase specialist effectiveness, and demonstrate measurable growth in one underperforming or under-invested market. Requirements: The ideal candidate is an experienced growth marketing strategist with broad multichannel expertise, strong commercial judgment, and the ability to lead international initiatives in a complex, performance-driven environment. They should be equally comfortable analyzing marketing economics, directing specialists, and presenting investment recommendations to senior stakeholders. Required qualifications include: Five to eight or more years of experience in performance marketing or growth marketing, with practical knowledge across multiple channels. Demonstrated experience working across several of the following: paid social, paid search, affiliate marketing, influencer marketing, retail media, and OTT, programmatic, or linear television advertising. Proven ownership of both marketing strategy and budget management for a significant annual budget in the seven-figure range. Experience managing or influencing marketing across multiple international markets, with a clear understanding of differences in competitive dynamics, channel effectiveness, customer behavior, and measurement maturity. Strong analytical skills and financial fluency, including the ability to interpret CAC, ROAS, and customer lifetime value (LTV) metrics. Ability to understand marketing mix modeling (MMM) and incrementality analysis, assess their implications, and translate findings into practical investment decisions. Demonstrated ability to guide specialists who are not direct reports through clear briefs, roadmaps, prioritization, and stakeholder influence. Excellent communication and stakeholder management skills, with the ability to adapt discussions to different audiences, from Finance and senior leadership to channel specialists and agency partners. Strong strategic planning, budget forecasting, performance monitoring, and problem-solving capabilities. Ability to balance long-term strategic direction with hands-on execution when business priorities or resource constraints require it. Preferred qualifications: Hands-on campaign execution experience in at least one channel, such as Meta or Google Ads, affiliate network platforms, or similar marketing tools. Experience in direct-to-consumer (DTC), e-commerce, hardware, or subscription-based business models. Familiarity with SEO and answer engine optimization (AEO) as part of an integrated marketing strategy. Previous people-management experience, with the potential to lead direct reports as the European organization grows. Experience managing agencies or working with retail and dealer partners in European markets. Language skills or professional experience in one or more of the following markets: the UK, France, Germany, Spain, or Italy. Benefits: Opportunity to own international growth marketing strategy across five European markets. Significant responsibility for marketing investment decisions and performance outcomes. Collaborative environment working with channel specialists, analytics teams, Finance, agencies, and senior marketing leadership. Opportunity to shape market-specific strategies and improve the measurement and effectiveness of international marketing. Potential to expand people-management responsibilities as the European team grows.