Head of Influencer Marketing

Accountabilities: Influencer Marketing Strategy: Lead the development and implementation of influencer marketing strategies for major consumer brands across Germany, Austria, and Switzerland (DACH). Creator Management: Oversee creator-related processes, ensuring effective collaboration with influencers and content creators throughout campaign planning and execution. Creative Concepts and Scriptwriting: Develop engaging creative concepts, campaign briefs, and scripts that align with brand objectives, resonate with target audiences, and encourage meaningful engagement. Campaign Development: Translate marketing objectives into compelling creator-led campaigns, ensuring creative consistency and alignment with each brand's positioning and goals. Founder Collaboration: Work closely with company founders to define priorities, refine creative strategies, and contribute to the overall growth of the business and its clients. Performance Analysis: Monitor key performance indicators (KPIs), evaluate campaign results, and identify opportunities to improve content effectiveness and marketing outcomes. Creative Optimisation: Analyse content assets and identify successful creative formats, messaging approaches, and creator partnerships to strengthen campaign performance. Trend and Talent Discovery: Stay informed about emerging social media trends, creator opportunities, audience preferences, and high-performing content formats to maintain a competitive edge. Continuous Improvement: Apply insights from campaign performance and advanced creative training to refine processes, improve creative output, and support scalable influencer marketing operations. Requirements Relevant Experience: Proven experience in creative strategy, ideally within a marketing agency or brand environment, with a strong understanding of influencer marketing and creator-led campaigns. Influencer and Social Media Expertise: A solid understanding of social media platforms, creator ecosystems, audience engagement, and the factors that contribute to successful influencer campaigns. Creative Thinking: The ability to develop original concepts, write compelling scripts, and translate marketing objectives into engaging content ideas that resonate with target audiences. Trend Awareness: A strong instinct for identifying emerging social media trends, recognising high-performing content, and understanding what makes creators and campaigns successful. Analytical Skills: The ability to interpret campaign KPIs, evaluate creative performance, and use data-driven insights to optimise content and marketing strategies. Communication Skills: Excellent communication and interpersonal skills, with a genuine ability to understand people, build relationships, and collaborate effectively with creators and internal stakeholders. Strategic Mindset: The ability to connect creative execution with broader business objectives, prioritise effectively, and make informed decisions in a dynamic environment. Ownership and Initiative: A proactive, ambitious, and results-oriented approach, with the willingness to take responsibility, solve problems independently, and go the extra mile to achieve outstanding results. Commitment and Availability: The ability to dedicate the necessary time and energy to a demanding, growth-oriented role while maintaining high standards of execution. Remote Working Skills: Strong organisational skills and the ability to work independently, manage multiple priorities, and collaborate effectively in a fully remote environment. Benefits Competitive Salary: Earn between €5,000 and €10,000 per month, depending on experience and suitability for the role. Permanent Employment: Secure a long-term employment opportunity with the potential to grow alongside an expanding business. Fully Remote Work: Work from anywhere in the world. Flexible Working Hours: Enjoy flexibility in organising your schedule while remaining focused on campaign delivery and business outcomes. Professional Development: Access advanced creative training valued at over €100,000 to strengthen your strategic thinking and creative execution skills. Performance-Based Incentives: Opportunity to participate in success-sharing arrangements linked to business performance. Strategic Ownership: Take responsibility for creator management processes and influence the creative direction of campaigns for established consumer brands. Close Leadership Collaboration: Work directly with company founders, contributing ideas and gaining exposure to strategic business decisions. Career Growth: Expand your expertise in influencer marketing, creative strategy, creator partnerships, and performance-driven content development.