Head of Creative Strategy for DTC Suplemment Brand

Accountabilities: You will own the creative strategy function and drive continuous improvements in creative production, team performance, and advertising effectiveness while establishing the structure needed to support the company's ambitious growth objectives. Lead, manage, coach, and develop the creative strategy team, ensuring consistent performance and high-quality strategic execution. Oversee the Head of Editing and manage the overall editing function to ensure the team delivers creative assets efficiently and to a high standard. Remain actively involved in creative strategy, identifying the strongest opportunities to improve advertising performance and campaign results. Develop and implement strategies to increase creative production volume while improving the overall hit rate of advertising concepts. Establish and optimize systems for tracking creative performance data, enabling better analysis and more informed creative decisions. Build a clear departmental management structure, including responsibilities, workflows, communication processes, and performance expectations. Conduct regular departmental meetings and weekly check-ins with the Head of Editing to align priorities and monitor progress. Hold individual coaching sessions with creative strategists to strengthen their skills, improve execution, and support professional development. Collaborate directly with the founders to align creative initiatives with broader business objectives and growth targets. Drive the continuous evolution of the creative department, introducing processes and practices that support scalability and sustainable performance. Key priorities during the first 90 days: Improve systems and processes for tracking creative performance data. Increase the success rate of creative concepts and advertising campaigns. Expand creative output and production capacity. Establish an effective management structure across the creative department. Requirements The ideal candidate is an experienced direct-response creative leader with a strong understanding of performance marketing, excellent creative judgment, and a proven ability to build and manage high-performing strategy teams. Demonstrated experience in direct-response marketing, ideally within the dietary supplements industry. Strong personal creative strategy expertise, with an excellent creative eye and the ability to identify high-performing advertising concepts. Proven experience managing, coaching, and leading creative strategy teams. Ability to combine hands-on creative involvement with broader departmental leadership and strategic decision-making. Experience improving creative performance through structured testing, data analysis, and continuous optimization. Strong understanding of paid social advertising, particularly Meta advertising and direct-response acquisition strategies. Ability to establish scalable workflows, management processes, and performance-tracking systems. Excellent communication, coaching, and team development skills. Comfortable working directly with founders and taking ownership of departmental performance. Proactive, results-oriented mindset with the ability to operate effectively in a fast-paced, high-growth environment. Benefits Competitive compensation starting at $10,000+ USD per month. Additional performance-based bonus tied to the overall results of the creative department. Fully remote working arrangement. Potential opportunity to receive equity in the business in the future. Significant ownership and autonomy over creative strategy and departmental development. Opportunity to build and scale a creative organization within a rapidly growing direct-to-consumer business. Direct collaboration with company founders and senior leadership. Opportunity to make a measurable impact on advertising performance and business growth.