GTM Strategist

Accountabilities: The GTM Strategist will own the strategic thinking behind Signal Intelligence engagements, connecting customer research, buying signals, messaging, and campaign execution into cohesive go-to-market programs. Key responsibilities include: Lead ideal customer profile (ICP) development for client engagements by analyzing closed-won data, conducting stakeholder interviews, and researching target markets to establish clear, actionable customer profiles. Design and facilitate client workshops focused on identifying meaningful buying signals, understanding purchasing intent, and prioritizing relevant indicators. Develop comprehensive signal libraries covering industry, company-level, individual, and deal-level indicators beyond traditional intent data. Present strategic findings and facilitate collaborative discussions with client stakeholders to align teams around targeting and messaging priorities. Partner with GTM Engineers to translate strategic recommendations into technical infrastructure, defining signal weighting, targeting criteria, and prioritization logic. Develop campaign and sequence strategies, including outreach cadence architecture, segment-specific approaches, messaging triggers, and conversation flows. Establish strategic direction for email, LinkedIn, and phone outreach, ensuring messaging is relevant, timely, and connected to specific buying signals. Create detailed account dossiers for high-priority prospects, equipping sales representatives with the insights needed to personalize outreach and maintain relevant conversations. Produce comprehensive strategy and launch plans that bring together ICP definitions, signal frameworks, messaging, and campaign sequences. Collaborate with copywriting teams to ensure messaging accurately reflects the underlying signals and provides a compelling reason for prospects to engage. Train and maintain client-specific AI agents by providing the appropriate context, brand voice, and strategic frameworks. Review and validate AI-generated content alongside GTM Engineers, ensuring accuracy, relevance, consistency, and quality. Monitor signal performance and identify patterns that inform improvements to targeting, messaging, and campaign sequencing. Document successful prompts, strategic frameworks, and signal patterns to strengthen future programs and improve delivery efficiency. Requirements The ideal candidate will combine strong B2B go-to-market strategy experience with practical expertise in outbound campaigns, account-based approaches, modern sales technology, and AI-enabled workflows. They should be comfortable translating complex information into clear strategic recommendations and confidently guiding client conversations. At least 5 years of experience in B2B go-to-market strategy, demand generation, revenue marketing, or a related field. Demonstrated experience designing outbound programs and account-based marketing strategies. Strong experience developing ICPs and buyer personas through market research, stakeholder interviews, and analysis of customer and sales data. Proven ability to develop, evaluate, or coach effective outbound messaging, with a strong understanding of how timing, relevance, and context influence engagement. Hands-on familiarity with modern GTM tools such as Clay, Apollo, and LinkedIn Sales Navigator. Experience using at least one major sales engagement platform, such as Outreach or HubSpot. Practical experience incorporating AI tools into professional workflows, including the ability to assess outputs critically and identify when human judgment is needed. Experience presenting strategic recommendations to clients, facilitating workshops, and addressing stakeholder questions or objections. Strong analytical and strategic thinking skills, with the ability to turn complex data and research into clear, actionable direction. Ability to distinguish meaningful buying signals from irrelevant information and build reliable signal frameworks. Excellent communication, presentation, facilitation, and messaging skills. High standards of quality ownership, attention to detail, and accountability for deliverables. Collaborative mindset and ability to work effectively with technical partners, including GTM Engineers and developers. Agency or multi-client experience is preferred, particularly the ability to manage multiple engagements while maintaining consistent quality and delivery standards. Benefits The position is full-time and remote within the specified location. The role offers the opportunity to work at the intersection of B2B growth strategy, Signal Intelligence, and AI-powered go-to-market execution. Close collaboration with GTM Engineers, Account Leads, and client stakeholders. Direct involvement in shaping strategic programs and influencing client growth initiatives. Compensation, healthcare coverage, paid time off, and additional benefits were not specified in the provided job description.