Growth Marketing Specialist

Accountabilities: Execute integrated marketing campaigns: Manage multichannel B2B campaigns across email, content, social media, events, and other channels, coordinating activities from initial planning through launch and post-campaign analysis. Coordinate campaign delivery: Translate marketing strategies into actionable timelines, task lists, creative briefs, asset requirements, audience segments, and launch plans while managing stakeholder dependencies and deadlines. Monitor and optimize performance: Track engagement, lead generation, conversion rates, and pipeline contribution; identify performance trends and recommend practical improvements and experiments. Manage email marketing and HubSpot: Build and maintain marketing emails, nurture sequences, audience lists, forms, landing pages, and basic workflows, ensuring campaigns are tested and executed accurately. Maintain marketing operations: Ensure accurate tracking, UTM parameters, lead capture, lead routing, campaign attribution, and database hygiene while documenting and improving repeatable processes, templates, and checklists. Coordinate content and social media: Maintain editorial and social media calendars, draft and adapt content for multiple channels, coordinate blog production with subject-matter experts and external writers, and manage newsletter creation and distribution. Maximize content performance: Identify opportunities to repurpose existing content, expand distribution, improve engagement, and increase conversion across marketing channels. Manage event marketing: Coordinate assigned workstreams for webinars, conferences, and field events, including promotional campaigns, registration pages, attendee communications, collateral, logistics, and vendor coordination. Drive event follow-up and reporting: Ensure accurate attendee and lead data capture, timely lead routing, and follow-up, while measuring registrations, attendance, engagement, opportunities, and pipeline contribution. Support sales enablement: Create and maintain one-pagers, presentations, email templates, case studies, campaign kits, and other resources that help Sales engage prospects effectively. Improve cross-functional execution: Keep projects organized, communicate risks and dependencies early, provide stakeholders with clear next steps, and make recommendations informed by performance data. Contribute to measurable growth: Help increase marketing-sourced and marketing-influenced leads and pipeline while continuously improving campaign accuracy, efficiency, and conversion performance. Requirements Three to four years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related field. Practical experience executing multichannel marketing campaigns and managing initiatives from planning through launch, measurement, and optimization. Strong project management and organizational skills, with the ability to handle multiple campaigns, deadlines, and stakeholder dependencies independently. Experience with email marketing, content creation, social media, events, lead generation, or other demand-generation activities. Comfort analyzing marketing performance data and translating insights into actionable recommendations to improve engagement, conversion, and pipeline contribution. Excellent writing and editing skills, with careful attention to grammar, accuracy, tone, and audience needs. Proactive communication skills, including the ability to raise questions, flag risks, and clarify dependencies before they affect delivery. A self-directed, detail-oriented approach, with the ability to execute within an established strategy while identifying opportunities for improvement. Professional proficiency in English. Nice to have: Hands-on experience with HubSpot Marketing Hub, Marketo, or similar marketing automation platforms, including emails, forms, landing pages, lists, and workflows. Nice to have: Familiarity with CRM systems, marketing analytics, campaign attribution, funnel reporting, UTM tracking, conversion optimization, and A/B testing. Nice to have: Experience in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing. Nice to have: Familiarity with Claude Design, project management tools, content management systems, or webinar platforms. Nice to have: Experience collaborating with Sales on lead follow-up, event activation, and sales enablement. Nice to have: Spanish, Portuguese, or another language relevant to the markets served. Nice to have: Willingness to travel occasionally to events in the United States; travel is beneficial but not required. Ability to work remotely from Mexico or Brazil, with candidates elsewhere in North or South America also welcome to apply. Benefits Monthly compensation: $3,000–$4,000 USD per month. Contract duration: Initial six-month independent contractor engagement, with the possibility of extension. Health coverage: Health insurance included. Fully remote work: Work remotely from Mexico or Brazil, with applications also welcomed from other locations in North or South America. Campaign ownership: Opportunities to manage marketing programs independently and take greater responsibility for campaign strategy execution, performance, and optimization. Professional development: Build expertise across growth marketing, demand generation, marketing automation, content, events, and sales enablement. Cross-functional collaboration: Work closely with Marketing and Sales to improve lead generation, strengthen campaign performance, and contribute directly to pipeline growth.