Growth Marketing Manager

Accountabilities:: Plan, execute, and optimize integrated growth and demand-generation campaigns across paid, organic, email, ABM, webinars, and other digital channels. Manage the full campaign lifecycle, from strategic planning and launch to performance monitoring, optimization, reporting, and follow-up. Collaborate with Content, Creative, Web, and Product Marketing teams to develop, adapt, and repurpose compelling B2B content for campaigns, landing pages, email, and social media. Manage and optimize paid advertising campaigns across LinkedIn Ads and Google Ads to support brand awareness, demand generation, account targeting, and business growth. Partner with Content and Web teams to implement SEO and Generative Engine Optimization (GEO) initiatives, improving visibility across traditional search engines and AI-powered search platforms. Develop and optimize lead-nurturing, re-engagement, and lifecycle marketing programs to move high-value leads and target accounts through the conversion funnel. Analyze marketing and sales funnel performance in collaboration with Sales and Revenue Operations, identifying conversion gaps and opportunities to improve progression from leads and MQLs to SQLs and sales opportunities. Establish a continuous experimentation approach through A/B testing and conversion-rate optimization across audiences, messaging, creative assets, offers, paid media, emails, and landing pages. Monitor campaign, channel, and funnel performance to identify trends, measure effectiveness, and strengthen Marketing's contribution to revenue and pipeline growth. Leverage AI tools and automation to improve campaign research, personalization, testing, reporting, analysis, and overall marketing efficiency. Requirements: At least 5 years of professional experience in growth marketing, demand generation, digital marketing, or a related B2B marketing position. Demonstrated experience executing integrated, multi-channel marketing campaigns across paid media, email, lead nurturing, ABM, and digital channels. Strong content development skills, including the ability to create, edit, and repurpose B2B marketing content for demand-generation initiatives. Hands-on experience managing paid advertising campaigns using LinkedIn Campaign Manager and Google Ads. Solid understanding of campaign testing, A/B experimentation, and conversion-rate optimization methodologies. Experience with audience segmentation, retargeting, lifecycle marketing, and lead-nurturing strategies. Ability to analyze marketing and sales funnels, identify conversion bottlenecks, and recommend actionable improvements to pipeline progression. Working knowledge of SEO principles and an interest in emerging GEO strategies and AI-driven search practices. Strong analytical skills, with the ability to translate campaign performance data into meaningful insights and practical recommendations. Excellent collaboration and communication skills, with experience working across Marketing, Sales, and Revenue Operations teams. Strong project management and organizational abilities, including the capacity to manage multiple campaigns and competing priorities. A proactive, hands-on mindset, with the confidence to bring forward new ideas, take ownership, experiment, and deliver results. Experience in B2B SaaS, enterprise software, account-based marketing, or complex B2B sales environments is considered an advantage. Tools & Technical Skills: Experience with HubSpot for CRM management, marketing automation, campaign execution, and lead nurturing. Familiarity with Google Analytics 4 (GA4) for website traffic, acquisition, and conversion analysis. Experience using Google Search Console (GSC) to monitor organic search performance and identify search opportunities. Knowledge of Semrush or comparable SEO platforms for keyword research, competitive analysis, and organic performance tracking. Practical experience with Google Ads and LinkedIn Campaign Manager for paid search, paid social, account targeting, and campaign optimization. Familiarity with AI platforms such as ChatGPT, Claude, or similar tools to improve research, personalization, testing, analysis, and marketing workflows. Nice to Have: Experience with ABM, account intelligence, or intent platforms such as 6sense, Demandbase, ZoomInfo MarketingOS, Common Room, or similar solutions. Familiarity with account-based marketing tools for identifying buying signals, activating target audiences, personalizing campaigns, and measuring performance. Experience designing repeatable AI-assisted or agentic workflows for growth marketing activities. Benefits: Unlimited Annual Leave: Enjoy flexible paid time off and manage your schedule while prioritizing your well-being. Flexible Working Environment: Work remotely from home, a global hub, or wherever you feel most productive. Project Ownership: Take the lead on meaningful initiatives and bring your professional and personal ideas to life. Professional Development: Access opportunities to develop your skills, expand your expertise, and grow your career. International and Diverse Team: Collaborate with colleagues from more than 30 countries in an inclusive, innovative, and multicultural environment. Collaborative Culture: Work alongside supportive teammates who value your contributions, encourage different perspectives, and promote autonomy. Team Celebrations and Events: Participate in remote and in-person company and team events designed to strengthen connections and foster a positive workplace culture.