Google Ads & Local Services Ads (LSA) Specialist

Accountabilities: You will manage the full lifecycle of Google advertising campaigns, ensuring reliable lead generation, efficient budget allocation, and continuous performance improvement. Your main responsibilities will include: Set up, launch, manage, and optimize Google Local Services Ads accounts from start to finish. Navigate Google's verification and screening processes, including licensing, insurance, and background checks. Troubleshoot verification delays, account suspensions, and performance issues, working directly with Google Support until they are resolved. Create, manage, and optimize Google Search, Performance Max, and Display campaigns. Conduct keyword research, develop campaign structures, and write conversion-focused ad copy. Manage monthly advertising budgets of $2,000–$5,000 per client while minimizing wasted spend. Review recorded lead calls, assess lead quality, and submit LSA disputes when eligible. Monitor and optimize key performance indicators, including cost per lead (CPL), qualified lead volume, and customer acquisition cost (CAC). Prepare weekly internal updates, monthly performance reports, and Looker Studio dashboards. Collaborate with the Head of Google Division and internal account management team to support campaign performance and client objectives. Requirements The ideal candidate has substantial practical experience managing Google Ads and Local Services Ads, particularly for home service businesses. You should be comfortable handling technical account issues, analyzing campaign performance, and independently managing multiple accounts. Key qualifications include: 4–5 years of relevant digital advertising or paid media experience. Extensive hands-on experience with Google Local Services Ads (mandatory). Proven experience setting up LSA accounts and managing Google's verification and screening requirements, including licensing, insurance, and background checks. Experience managing Google Ads campaigns for home service businesses, such as roofing, HVAC, plumbing, remodeling, or electrical services. Strong knowledge of Google Search campaigns, bidding strategies, keyword research, and negative keywords. Experience communicating directly with Google Support to resolve account and campaign issues. Ability to review recorded calls and evaluate lead quality. Solid understanding of conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager. Strong analytical skills and familiarity with CPL, qualified lead volume, and CAC. Ability to manage several accounts independently with excellent attention to detail. Strong written English communication skills. Additional experience with Google Ads Editor, Performance Max, Display and remarketing campaigns, GoHighLevel, Looker Studio, or call tracking tools is an advantage. Benefits Monthly salary of $3,500–$4,000 USD. 100% remote opportunity from anywhere in Latin America. Opportunity to manage campaigns across a variety of home service businesses. Hands-on role with direct responsibility for campaign execution and measurable results.