Donor Lifecycle Engagement Strategist

Accountabilities: Build and optimize donor journeys: Translate approved audience strategies, donor experience plans, and creative direction into measurable engagement journeys, including journey maps, communication plans, audience rules, triggers, messaging cadence, and decision logic. Manage marketing automation: Build, configure, schedule, and maintain multi-step email journeys using Salesforce Marketing Cloud, Klaviyo, or comparable platforms. Coordinate audience selection and personalization: Collaborate with Fundraising, Digital Marketing, Direct Marketing, Operations, and Analytics teams to define audience segments, exclusions, and personalization requirements. Ensure quality and delivery: Conduct end-to-end quality assurance covering audience counts, consent, exclusions, personalization, links, tracking, accessibility, rendering, approvals, and launch readiness. Monitor active campaigns: Identify and resolve or escalate issues involving data, content, delivery timing, platform configuration, and communication performance. Maintain operational documentation: Keep journey maps, configuration records, communication calendars, and process documentation accurate and up to date. Lead integrated engagement delivery: Develop project plans, production schedules, review cycles, launch checklists, and decision timelines to coordinate stakeholders and ensure consistent execution. Support donor qualification and handoffs: Work with fundraising teams to identify appropriate prospects, prepare relevant donor context, coordinate follow-up, document outcomes, and support transitions into portfolio management. Coordinate cross-channel communications: Align automated email journeys with direct mail, website content, other media, and personalized outreach to deliver a consistent supporter experience. Partner with creative teams: Translate creative strategies and messaging direction into production requirements, channel specifications, timelines, and approval workflows while coordinating internal creative resources and external agencies. Measure and improve performance: Track journey participation, email engagement, donor response, conversion, retention, revenue, and qualified handoff activity using agreed performance indicators. Design and evaluate experiments: Collaborate with relevant stakeholders to test messaging, cadence, personalization, channel mix, and behavioral triggers, translating findings into practical improvements. Apply donor insights: Incorporate survey results, frontline feedback, and behavioral data into recommendations for journey design, creative strategy, audience rules, and operational processes. Support systems and governance: Translate engagement needs into requirements for CRM, marketing automation, reporting, and related tools while following standards for privacy, security, consent, accessibility, brand consistency, and deliverability. Coordinate vendors and communicate progress: Support agency and vendor deliverables, timelines, quality reviews, and budget tracking as assigned, while providing clear status updates, performance summaries, and recommendations. Requirements Bachelor's degree in Marketing, Communications, Business, Fundraising, or a related field, or equivalent professional experience. At least 5 years of progressively responsible experience in email marketing, marketing automation, donor or customer journeys, digital engagement, fundraising, or a related discipline. Demonstrated experience building and managing multi-step automated journeys using Salesforce Marketing Cloud or a comparable marketing automation platform. At least 2–3 years of experience in email production, audience segmentation, personalization, testing, quality assurance, and performance reporting. Experience managing cross-functional projects involving multiple stakeholders, dependencies, deadlines, and approval processes. Ability to translate strategic objectives and audience insights into clear workflows, communication plans, technical requirements, and measurable actions. Strong written and verbal communication skills, including the ability to develop briefs, operational documentation, project updates, performance summaries, and presentations. Familiarity with Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Klaviyo, and customer relationship management systems is preferred. Experience in nonprofit fundraising, donor stewardship, donor lifecycle engagement, or relationship-based fundraising is an advantage. Experience coordinating email campaigns with direct mail, websites, SMS, paid media, events, or personalized outreach is desirable. Working knowledge of HTML and CSS for email, email deliverability, accessibility standards, and data privacy requirements is beneficial. Experience collaborating with writers, designers, creative teams, agencies, analysts, and technical stakeholders. Strong project management skills, with the ability to clarify ownership, manage dependencies, identify risks, and keep deliverables on schedule. A donor-centered mindset and sound judgment when designing experiences across automated and personal communication channels. Strong analytical and testing skills, with the ability to interpret performance results and recommend specific improvements. Exceptional attention to detail and commitment to accurate quality assurance and documentation when working with donor data and personalized communications. Ability to manage multiple priorities and deadlines, adapt to changing circumstances, and make sound decisions in a fast-paced environment. Willingness and ability to travel as required and communicate effectively with colleagues and external stakeholders across different channels. Benefits Salary: Annual compensation ranging from $78,000 to $88,000, depending on experience and demonstrated competencies. Health and wellness: Flexible Spending Account (FSA) and/or Health Savings Account (HSA) options for eligible U.S.-based employees working at least 30 hours per week. Employee support: Access to an Employee Assistance Program. Retirement savings: 403(b) retirement plan featuring employer matching contributions and an additional discretionary employer contribution, subject to plan terms. Paid time off: 22 vacation days, 12 statutory and discretionary holidays, and 10 sick days annually. Insurance coverage: Employer-paid life insurance and accidental death and dismemberment (AD&D) coverage. Optional protection plans: Access to optional critical illness insurance, legal assistance, and pet protection plans. Professional development: Opportunities for professional learning and development. Compensation growth: Annual merit increase opportunities. Mission-driven work: The opportunity to contribute to initiatives focused on sustainable livelihoods, stronger communities, and reducing hunger and poverty. Work environment: Remote work within the United States.