Director of Marketplace Channel Management (Amazon & TikTok Shop)

Accountabilities:: Lead the commercial strategy and day-to-day performance of Amazon and TikTok Shop, ensuring both channels contribute to revenue growth, profitability, brand awareness, and the wider business strategy. Develop and execute marketplace strategies that increase sales, market share, visibility, and contribution margin across Amazon and TikTok Shop. Define the role of each marketplace within the broader omnichannel strategy, aligning channel priorities, growth targets, and annual plans with senior leadership. Own channel-level profit and loss, financial forecasting, budgeting, and annual planning. Oversee daily marketplace operations, including product listings, catalog management, pricing, assortment, bundles, and product variations. Coordinate with fulfillment and distribution teams to maintain healthy inventory levels, optimize fulfillment performance, and support demand planning. Lead promotional and merchandising strategies for major events, including Prime Day, Black Friday and Cyber Monday, and other platform-specific campaigns. Maintain high-quality marketplace content, including product titles, imagery, enhanced content, videos, reviews, and ratings, optimizing listings for each platform's search and discovery algorithms. Protect account health and brand integrity by monitoring platform compliance, listing accuracy, minimum advertised price policies, pricing governance, and unauthorized sellers. Build and maintain productive relationships with Amazon and TikTok Shop account teams, agencies, and third-party service providers, negotiating terms and managing partnerships to improve channel performance. Monitor platform developments, policy changes, new programs, and emerging features, identifying opportunities to strengthen competitiveness and accelerate growth. Track and analyze key performance indicators, including gross merchandise value (GMV), conversion rates, share of search, Buy Box ownership, contribution margin, inventory turnover, and account health. Evaluate competitor activity, category developments, and consumer trends to inform strategic decisions and improve marketplace positioning. Prepare regular performance reports for executive leadership, highlighting results, risks, opportunities, and recommendations. Own marketplace advertising strategy across Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, and Demand-Side Platform (DSP), as well as TikTok Shop advertising. Partner with the Paid Media team on TikTok campaigns, aligning paid media activity with broader channel priorities and growth objectives. Manage advertising budgets, audience targeting, bidding strategies, and performance optimization, setting and monitoring targets for metrics such as total advertising cost of sales (TACoS) and contribution margin. Identify and test emerging marketplace features, new content formats, and innovative digital commerce practices, scaling successful experiments across both channels. Requirements: The ideal candidate combines extensive marketplace management experience with strong commercial judgment, analytical capabilities, and the ability to thrive in a fast-paced, high-growth environment. At least 7 years of experience managing Amazon and social commerce channels, with a demonstrated track record of driving significant Amazon revenue growth. Mandatory hands-on Amazon marketplace experience, including channel strategy, operational management, and performance optimization. Direct TikTok Shop experience, with evidence of successfully scaling marketplace growth. Experience managing marketplace advertising across Amazon Ads and TikTok Shop, including budget allocation, targeting, bidding, and performance optimization. Strong understanding of marketplace analytics and performance indicators, including GMV, conversion, share of search, Buy Box ownership, contribution margin, inventory turnover, and account health. Experience developing channel strategies, managing financial performance, forecasting sales, and balancing revenue growth with profitability. Familiarity with marketplace merchandising, product catalog management, promotional planning, listing optimization, and platform compliance. Strong analytical skills and the ability to translate performance data, competitive intelligence, and consumer trends into actionable business recommendations. Excellent communication, interpersonal, organizational, and stakeholder management skills, with the ability to collaborate effectively across teams and with external partners. Strong attention to detail and the ability to manage multiple workstreams and competing priorities without compromising quality. A proactive, adaptable, and solutions-oriented mindset, with the ability to maintain momentum in a fast-paced, high-growth environment. Genuine interest in cultural and social media conversations around health, wellness, sports, and related consumer interests. Direct-to-consumer (DTC) experience is strongly preferred. A commitment to maintaining a healthy work-life balance and personal interests outside of work. Benefits: Base salary: $145,000–$175,000 USD per year, determined by skills, experience, and role requirements. Performance-based compensation: Incentive plans and stock option allocation for eligible roles. Fully remote work: A remote-first working environment for eligible employees. Paid time off: Paid holidays, company-wide reset and reflection days, and unlimited paid time off, subject to the employee's country of residence and applicable policies. Team collaboration: In-person team meetups designed to strengthen relationships, encourage collaboration, and improve productivity. Mission-driven culture: The opportunity to contribute to a health and wellness mission in a high-growth, performance-oriented environment. Professional impact: Direct influence on marketplace strategy, commercial performance, and digital commerce innovation. Collaborative team: Work alongside ambitious, business-minded colleagues in an environment that values ownership, continuous improvement, and high performance. Product access: Access to company products and branded merchandise. Home office support: Monthly telecommunications stipend to help offset internet and Wi-Fi expenses for eligible team members. Additional benefits and insurance: Provided as required by applicable law and based on the employee's country of residence.