Director, Integrated Marketing

Accountabilities:: You will oversee integrated marketing strategy and execution across two lifestyle brands, balancing advertiser partnerships, consumer engagement, audience development, and commercial performance. Your main responsibilities will include: Lead creative strategy and concept development for RFPs, proactive pitches, and major advertising partnership opportunities. Translate client objectives into distinctive integrated marketing campaigns spanning editorial content, social media, video, print, newsletters, and experiential activations. Use audience insights, first-party data, research, market trends, and editorial relevance to develop compelling partnership proposals. Collaborate with Marketing team members to develop persuasive pitch presentations that clearly communicate creative concepts and campaign opportunities. Oversee sold partnership programs from initial concept through final execution, ensuring the original creative vision is maintained. Manage campaign budgets, production, talent, external partners, and client communications in collaboration with Sales. Partner with Client Success teams to develop campaign recaps, case studies, and performance insights that support future business development. Maintain and improve sales enablement resources, including media kits, sell sheets, rate cards, audience research, case studies, editorial calendars, advertising products, and specifications. Develop category-specific marketing narratives, positioning, and collateral for advertisers in furnishings, real estate, building products, design, and lifestyle. Support prospecting activities through market research, competitive analysis, and identification of new commercial opportunities. Represent the brands at industry conferences, trade shows, client meetings, and networking events. Define and strengthen each brand's market positioning, messaging, and identity across go-to-market materials and awareness campaigns. Develop public relations strategies that position editorial leaders as industry experts through conferences, podcasts, media appearances, and other platforms. Lead marketing strategy and production for major events, tentpole campaigns, home tours, awards programs, and experiential initiatives. Collaborate with Editorial teams to amplify events and major campaigns across paid, earned, and owned media channels. Oversee event positioning, ticket sales, sponsorship marketing, attendee communications, and the development of new revenue-generating experiences. Manage event profit and loss (P&L), ensuring financial performance and protecting profitability. Develop and execute full-funnel marketing strategies to grow audience reach, brand relevance, and owned channels, including newsletters, social media, and registered users. Lead acquisition and retention initiatives for print subscriptions and premium memberships, overseeing promotional offers, messaging, marketing calendars, and performance. Establish key performance indicators (KPIs) and report to leadership on audience growth, subscriber and member acquisition, churn, event revenue, and marketing-influenced advertising revenue. Collaborate with Product leadership to scope and launch website features and enhancements that support marketing objectives. Manage and develop a team of three employees, alongside freelance contributors, fostering creativity, collaboration, and strong execution. Requirements : The ideal candidate is an experienced integrated marketing leader with a strong background in brand strategy, advertising partnerships, and consumer growth. You should combine creative thinking with commercial acumen and have the ability to manage teams, influence stakeholders, and deliver measurable results in a dynamic media environment. Key qualifications include: 8–10+ years of experience in brand marketing, integrated marketing, partnership marketing, or branded content. Previous experience within a media company, publisher, advertising agency, or design-focused consumer brand is strongly preferred. At least 3 years of people management experience, including the ability to lead, coach, and develop high-performing teams. Proven experience marketing to both consumers and advertisers, with a track record of developing, pitching, and winning integrated commercial partnerships. Demonstrated ability to deliver multi-channel campaigns across editorial content, video, social media, events, and other marketing platforms. Experience managing commercial targets and P&L responsibilities across paid social, email, CRM, and SEO initiatives. Strong understanding of audience development, brand awareness, and revenue generation strategies. Experience with subscription and membership acquisition and retention is advantageous. Event production and experiential marketing experience is a plus. A strong creative perspective on design, architecture, interiors, and modern living. Understanding of lifestyle audiences, their interests, purchasing behaviors, and how they engage with design-oriented content and brands. Exceptional storytelling and presentation skills, with the ability to translate client briefs into compelling creative concepts and communicate them confidently. Strong commercial judgment and the ability to align creative marketing strategies with advertiser objectives and business outcomes. Excellent project management and organizational skills, with the ability to oversee multiple campaigns, budgets, and stakeholders simultaneously. Strong communication and relationship-building skills, particularly when working with editorial teams, sales professionals, clients, and external partners. Ability to thrive in a collaborative, matrixed, and rapidly evolving organization. A proactive, adaptable, and hands-on leadership style, with a willingness to contribute wherever needed. Benefits : Annual base salary ranging from $140,000 to $160,000, depending on experience, qualifications, responsibilities, and geographic location. Potential eligibility for additional performance-based bonuses. Comprehensive medical, dental, and vision insurance. Life and disability insurance coverage. Flexible Spending Accounts (FSAs). 401(k) retirement plan with company matching. Employee Stock Purchase Plan. Flexible Time Off (FTO) and paid holidays. Volunteer Time Off (VTO). Family-building and caregiving support. Generous family care and parental leave policies. Fitness reimbursement and access to wellness programs. Employee Resource Groups and company-sponsored events. Professional development opportunities, including educational support, mentorship, and career development resources. Employee engagement initiatives and recognition programs. A collaborative and inclusive working environment that values diversity, professional growth, and individual contributions.