Director, Consumer Comms & Social Media

Accountabilities:: Develop and lead the consumer communications and social media function, establishing its strategy, processes, priorities, and long-term vision. Define and execute consumer communications and earned media strategies that strengthen brand awareness, credibility, and relevance across key media outlets and cultural conversations. Build and maintain strong relationships with journalists, reporters, and influential consumer media contacts while managing external public relations agency partnerships. Lead a data-driven storytelling strategy by collaborating with research and analytics teams to transform proprietary insights, research findings, and industry data into compelling consumer-facing content. Develop and manage an integrated content distribution strategy across earned, owned, and social media channels to maximize visibility, engagement, and brand impact. Build and lead the organic social media team, defining channel priorities, developing platform-specific strategies, and creating content that drives meaningful audience engagement. Oversee content marketing initiatives across multiple platforms, including blogs, YouTube, newsletters, and other relevant digital channels. Strengthen brand discoverability across traditional search engines, social platforms, and emerging AI-powered tools, ensuring that content is accessible and relevant wherever consumers seek information. Monitor cultural trends, industry developments, and public conversations to identify opportunities for meaningful brand participation and increased visibility. Develop creative, timely, and strategically aligned campaigns that generate attention, encourage conversation, and differentiate the brand in a competitive market. Take calculated creative risks to establish memorable brand moments while ensuring all communications remain authentic, consistent, and aligned with organizational values. Lead, mentor, and develop a high-performing team while remaining actively involved in content creation, strategic execution, and day-to-day communications initiatives. Collaborate closely with communications, brand, product marketing, and other cross-functional stakeholders to ensure consistency across messaging and consumer touchpoints. Measure and optimize communications performance, including media coverage, share of voice, audience engagement, brand awareness, and content effectiveness. Requirements: 10+ years of professional experience in consumer communications, public relations, brand communications, or a closely related field. At least 3 years of in-house leadership experience, including managing, mentoring, and developing teams. Demonstrated experience building a consumer communications, public relations, or brand function from the ground up. Strong media relations expertise, with established relationships with journalists and reporters at relevant consumer publications and media outlets. Proven experience developing and executing earned media strategies and managing external communications or public relations agencies. Experience leading or closely partnering with organic social media and content marketing teams, with a strong understanding of digital audience behavior and platform-specific strategies. Demonstrated ability to develop effective social media strategies, identify the right channels, create engaging content, and drive meaningful audience growth beyond vanity metrics. Excellent data storytelling skills, with the ability to translate research, analytics, and complex information into accessible, engaging, and compelling consumer narratives. Strong understanding of content marketing and digital distribution across platforms such as blogs, YouTube, newsletters, and emerging digital channels. Familiarity with search optimization, digital discoverability, and the evolving role of large language models and AI-powered tools in how consumers find and consume information. Strong cultural awareness and editorial judgment, with the ability to identify relevant trends and connect brand messaging to broader public conversations. Creative and entrepreneurial mindset, with a track record of developing innovative campaigns and distinctive brand moments that generate meaningful attention. Willingness to take calculated risks while maintaining brand integrity, strategic alignment, and sensitivity to audience expectations. Proven ability to operate as a player-coach, combining strategic leadership with hands-on execution in a fast-paced and evolving environment. Excellent written and verbal communication, storytelling, presentation, and stakeholder management skills. Strong cross-functional collaboration skills and the ability to influence stakeholders across communications, marketing, research, and leadership teams. Experience in mental healthcare, behavioral health, healthcare, or another regulated industry is considered a strong advantage. Passion for improving access to mental healthcare and contributing to initiatives with meaningful social impact. Benefits: Competitive annual salary ranging from $212,000 to $265,000. Equity compensation, providing meaningful ownership opportunities. Comprehensive medical, dental, and vision insurance. Health Savings Account (HSA) and Flexible Spending Account (FSA) options. 401(k) retirement savings plan, with employer matching scheduled for 2027. Fertility benefits and reimbursement through Carrot Fertility. Paid parental leave. Paid medical leave. Paid caregiver leave. Fully remote working arrangement. Comprehensive health and wellness benefits. Opportunity to build and lead a strategic communications function with significant organizational visibility and impact. Collaborative and inclusive working environment that values diversity, creativity, professional development, and individual contributions.