Digital Marketing Customer Success Manager

Accountabilities:: Build and maintain strong client relationships by understanding business objectives, aligning expectations, and providing proactive communication throughout the customer journey. Take ownership of client satisfaction, account health, retention, and overall customer success by ensuring marketing strategies consistently support client goals. Monitor client accounts, identify potential risks or performance issues early, and coordinate appropriate corrective actions before they escalate. Analyze digital marketing performance across SEO, GEO, AI search visibility, PPC, website traffic, and conversion metrics to identify trends, opportunities, and areas for improvement. Evaluate how traditional search engines and AI-powered discovery platforms influence brand visibility, customer acquisition, and overall business performance. Connect marketing performance indicators with meaningful business outcomes, including qualified leads, customer acquisition costs, conversions, and return on investment (ROI). Investigate performance declines, identify underlying causes, and develop data-driven recommendations to improve campaign effectiveness. Assess existing digital marketing strategies, challenge assumptions when necessary, and identify opportunities for optimization and sustainable growth. Prepare and present performance reports that communicate key findings, actionable insights, recommendations, and clear next steps. Translate complex marketing data and technical concepts into accessible, business-focused insights for clients and stakeholders. Confidently manage challenging client conversations, communicate performance concerns transparently, and establish realistic expectations. Collaborate closely with SEO, GEO, PPC, content, and web development specialists to ensure marketing execution remains aligned with client priorities. Coordinate internal action items, dependencies, client commitments, and escalations to ensure timely and effective delivery. Identify opportunities for account expansion and additional services based on demonstrated client needs, business objectives, and campaign performance. Continuously monitor developments in digital marketing, search engine algorithms, AI-driven discovery, and emerging industry practices to strengthen client strategies. Requirements: 3–5+ years of professional experience in digital marketing, customer success, or account management, preferably within a digital marketing agency. Strong understanding of digital marketing disciplines, including Search Engine Optimization (SEO), Generative Engine Optimization (GEO), AI search visibility, Pay-Per-Click (PPC) advertising, and digital marketing analytics. Familiarity with evolving search behaviors, AI-generated recommendations, and strategies for improving brand visibility across Google and AI-powered search platforms. Excellent numerical and analytical skills, with the ability to interpret complex data, identify trends, investigate discrepancies, and develop evidence-based recommendations. Practical experience using digital marketing and analytics tools such as Google Analytics 4, Google Search Console, Google Ads, Looker Studio, and AI visibility tracking platforms. Strong understanding of the relationship between marketing activities, conversion tracking, lead generation, customer acquisition, and actual business performance. Ability to distinguish between marketing activity and reported conversions versus meaningful business outcomes and measurable ROI. Excellent English communication and presentation skills, with the ability to explain technical marketing concepts clearly to clients and business stakeholders. Proven ability to build and maintain strong client relationships, manage expectations, address concerns, and support long-term customer retention. Strong organizational and time management skills, with the ability to manage multiple client accounts, priorities, and deadlines simultaneously. Excellent problem-solving abilities, attention to detail, and a proactive approach to identifying and addressing performance challenges. Commercial awareness and a results-oriented mindset, with the ability to identify growth opportunities and connect marketing strategies to business objectives. Strong sense of accountability, ownership, and collaboration when working with cross-functional teams. Ability to work effectively with teams and clients operating across different schedules, with openness to working hours aligned with Eastern Standard Time (EST). Benefits: Remote work: Fully remote opportunity, offering flexibility to work from your preferred location in Canada. Full-time employment: Join a digital marketing-focused environment in a dedicated customer success role. Professional growth: Develop your expertise across SEO, GEO, AI-powered search visibility, PPC, and digital marketing analytics. Emerging technologies: Gain exposure to evolving AI search platforms, visibility tracking solutions, and innovative digital marketing strategies. Client ownership: Take meaningful responsibility for client relationships, marketing performance, retention, and account development. Cross-functional collaboration: Work alongside specialists in SEO, GEO, PPC, content, and web development. Business impact: Help clients achieve measurable improvements in visibility, lead generation, conversions, and marketing ROI. Career development: Strengthen your strategic, analytical, commercial, and client management skills in a results-driven environment.