Digital Marketing & Creative Specialist – DTC Beauty & Personal Care

Accountabilities: You will combine performance marketing, creative production, and e-commerce analysis to increase customer acquisition and support sustainable growth. Your responsibilities will include: Build, launch, manage, and optimize paid advertising campaigns across Meta platforms (Facebook and Instagram) and Google Ads, including Search, Shopping, and Performance Max. Structure campaigns, define target audiences, manage advertising budgets, and optimize customer acquisition cost (CAC) and return on ad spend (ROAS). Conduct systematic A/B testing of advertising concepts, copy, creative layouts, hooks, headlines, and promotional offers. Monitor campaign performance, troubleshoot underperforming ads, prepare clear reports, and present actionable recommendations to executive leadership. Conceptualize and personally produce digital advertising assets, including graphics, image layouts, promotional copy, before-and-after presentations, and short-form videos. Use design, video-editing, and AI-assisted creative tools such as Canva, Adobe Creative Cloud, CapCut, and generative AI platforms to accelerate production. Adapt creative assets for different advertising channels, including Meta, Google, TikTok, and YouTube. Identify suitable models and content creators who represent diverse hair types, skin tones, and age demographics. Prepare creative briefs, shot lists, and production instructions for photographers, videographers, and user-generated content (UGC) creators. Coordinate product demonstrations, customer testimonials, and before-and-after photography while managing production costs efficiently. Analyze campaign metrics, product margins, conversion rates, and average order value (AOV) to support profitable e-commerce growth. Collaborate on new product launches by developing initial creative assets, defining photography requirements, and establishing audience-testing frameworks. Identify opportunities to improve landing pages, promotional offers, conversion rates, and customer retention. Requirements The ideal candidate is a hands-on digital marketer who can independently manage advertising campaigns, produce high-quality creative assets, and translate performance data into practical growth decisions. They should be comfortable working directly with US-based leadership and taking ownership in a lean, fast-moving environment. Required qualifications include: At least 3 years of direct, hands-on experience building, managing, and optimizing Meta and Google Ads campaigns in the DTC e-commerce sector. Demonstrated ability to personally create advertising graphics, image layouts, short-form video edits, and persuasive ad copy. Proficiency with creative tools such as Canva, Adobe Creative Cloud, or CapCut. Strong understanding of e-commerce performance metrics, including CAC, ROAS, AOV, customer lifetime value (LTV), conversion rates, and campaign contribution margins. Practical experience sourcing models and content creators, preparing production briefs, and coordinating cost-effective photography and video shoots. Native-level written and spoken English proficiency, with the ability to write compelling advertising copy, prepare creative briefs, and communicate directly with US executive leadership. Full-time availability for one dedicated role. Candidates managing multiple client rosters or agency side projects are not eligible. Ability to work Monday through Friday during standard US Eastern Time business hours, including daily morning team meetings. A high-performance computer, HD webcam, noise-canceling headset, and reliable high-speed internet connection. Ability to work remotely from Latin America. Preferred qualifications: Experience marketing beauty, personal care, hair care, skincare, self-tanning, or cosmetics products. Previous experience working directly with founders, COOs, or executive teams in lean, high-growth DTC e-commerce businesses. Familiarity with Shopify, Google Analytics 4 (GA4), landing page builders, or AI-powered creative tools. Knowledge of TikTok and YouTube video advertising strategies. Benefits Monthly base salary of USD $2,000–$2,500 , depending on experience, with flexibility for exceptional candidates. Fully remote, full-time position from Latin America. Monday-to-Friday schedule aligned primarily with US Eastern Time, with flexible availability around morning team meetings. Direct collaboration with executive leadership and visibility into business growth strategy. Opportunity to own performance marketing campaigns and creative production. Exposure to product launches and a growing portfolio of beauty and personal care products.