Demand Generation Manager

Accountabilities:: Own regional demand generation strategy: Lead the complete demand generation function for North America, from strategic planning and campaign development to execution, performance measurement, and continuous optimization. Drive pipeline growth: Take ownership of regional marketing-sourced pipeline targets, translating sales objectives into actionable demand generation plans and adjusting campaign priorities and investments based on performance. Develop integrated marketing campaigns: Plan and execute multi-channel programs, including webinars, content syndication, email marketing, lead nurturing, paid digital advertising, and account-based marketing initiatives. Align marketing with sales objectives: Serve as the primary demand generation partner for North American sales teams, ensuring campaigns support priority accounts, target segments, territories, and buying groups. Optimize campaign performance: Monitor campaign effectiveness and funnel metrics, identify improvement opportunities, and implement strategies to increase conversion rates, lead quality, and pipeline contribution. Manage regional marketing budgets: Develop, forecast, monitor, and optimize the North American demand generation budget, ensuring resources are allocated effectively and deliver measurable returns. Coordinate cross-functional initiatives: Collaborate with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations teams to ensure successful campaign planning and execution. Adapt global marketing strategies: Work with international marketing teams to tailor campaign messaging, content, and marketing assets to North American market requirements while maintaining consistency with global objectives. Manage external vendors and agencies: Lead vendor selection, relationship management, contract negotiations, renewals, deliverables, and budget oversight for external partners supporting webinars, content syndication, paid campaigns, and ABM programs. Evaluate vendor performance: Establish clear expectations, monitor service quality, and assess external partner contributions based on lead quality, pipeline generation, delivery standards, and cost efficiency. Strengthen lead management processes: Partner with Sales, SDR/BDR teams, and Marketing Operations to improve lead qualification, routing, follow-up processes, and feedback mechanisms. Provide performance visibility: Communicate campaign results, pipeline contribution, key performance indicators, and strategic recommendations to regional sales and marketing stakeholders. Leverage marketing technology and AI: Identify opportunities to use artificial intelligence and automation to improve campaign execution, personalization, reporting, and operational efficiency. Drive independent project execution: Coordinate stakeholders, resources, timelines, and dependencies while maintaining ownership of initiatives from initial planning through final delivery. Requirements: Professional experience: At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands-on responsibility for managing regional marketing programs. Industry knowledge: Previous experience working in cybersecurity, information security, networking, or related technology industries. Pipeline ownership: Demonstrated success managing marketing-sourced pipeline targets and delivering measurable contributions to revenue generation and business growth. Regional marketing expertise: Proven experience developing and executing demand generation strategies specifically for North American markets. Campaign management: Strong end-to-end campaign management experience, covering strategy, planning, content development, execution, performance analysis, optimization, and follow-up. Multi-channel marketing: Hands-on experience managing webinars, content syndication, email campaigns, lead nurturing programs, and paid digital initiatives in collaboration with paid-media specialists. Account-based marketing: Experience developing and implementing ABM strategies in close partnership with sales teams, with a strong understanding of target accounts and buying groups. CRM proficiency: Advanced understanding of Salesforce, including practical experience tracking campaign performance, analyzing funnel conversion, and measuring marketing-sourced pipeline contribution. Marketing automation: Familiarity with marketing automation platforms, campaign management systems, reporting tools, and performance analytics solutions. B2B marketing knowledge: Strong understanding of the B2B customer journey, lead lifecycle management, buying committees, campaign attribution, and demand generation best practices. International collaboration: Experience working within global organizations and coordinating marketing initiatives across multiple regions, departments, and stakeholder groups. Stakeholder management: Proven ability to build productive relationships with Sales, SDR/BDR teams, Content, PPC, Marketing Operations, regional marketing, and other cross-functional partners. Budget and vendor management: Experience managing marketing budgets, selecting and overseeing third-party vendors, coordinating agencies, and evaluating campaign-related investments. AI and automation expertise: Practical experience using AI-powered tools and automation to improve marketing workflows, campaign personalization, execution efficiency, and overall performance. Project management: Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects on schedule. Communication skills: Excellent written and verbal communication abilities, with the confidence to present performance insights, recommendations, and campaign strategies to diverse stakeholders. Autonomy and initiative: A proactive, self-motivated approach, with the ability to work independently, make informed decisions, and take ownership of projects from conception to completion. Learning agility: Ability to quickly understand new technologies, tools, processes, and industry developments through independent learning and continuous professional development. Adaptability: Comfortable operating in a remote, international environment that requires flexibility, cross-functional collaboration, and alignment with different working schedules. Benefits: Competitive compensation: Competitive salary package based on experience, qualifications, and market conditions. Comprehensive healthcare: Medical, dental, and vision insurance coverage. Retirement planning: 401(k) retirement savings plan. Equity participation: Stock options offering the opportunity to participate in long-term business growth. Health savings options: Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). Flexible time off: Flexible paid time-off arrangements to support personal well-being and work-life balance. Parental leave: Paid parental leave to support employees and their families. Disability coverage: Disability benefits providing additional financial protection. Remote work flexibility: Remote working opportunity within the United States. International collaboration: Opportunity to work with global marketing and sales teams across different regions and functions. Professional development: Exposure to innovative cybersecurity technologies, enterprise networking solutions, and emerging AI-driven security trends. Career impact: Opportunity to take ownership of regional demand generation strategy and directly influence pipeline growth and commercial performance.