Demand Generation Manager

Accountabilities:: In this role, you will oversee demand generation initiatives across events, account-based marketing, digital campaigns, and customer advocacy. Your main responsibilities will include: Plan and execute the event marketing program, including industry conferences, state chapter events, and the annual customer event. Manage participation in major industry events such as PALTmed (AMDA), AHCA/NCAL, and LeadingAge. Collaborate with SDRs and Account Executives before each event to schedule meetings with target accounts and coordinate follow-up activities that convert engagement into qualified opportunities. Organize executive dinners and small-group meetings for high-priority prospects and strategic accounts. Measure event performance using pipeline generated, cost per opportunity, and meetings held to determine which initiatives to optimize, repeat, or discontinue. Develop and execute account-based marketing campaigns in collaboration with Sales and SDR teams, ensuring consistent targeting and messaging. Manage email campaigns, webinars, and lead-nurturing programs tailored to key healthcare personas, including owners, administrators, clinicians, and practice managers. Lead customer referral and advocacy initiatives, including customer references, case studies, and referral campaigns in partnership with Customer Success. Supervise part-time contractors supporting events, content creation, design, and SEO/GEO initiatives. Manage demand generation budgets, external vendors, agencies, and sponsorship agreements. Report monthly to senior leadership on sourced and influenced pipeline, as well as cost per opportunity across marketing channels. Partner with Marketing Operations to maintain accurate campaign attribution and lead-source data in HubSpot. Collaborate with Product Marketing to ensure all campaigns reflect current positioning, messaging, and customer proof points. Track and optimize key performance indicators, including marketing- and SDR-sourced opportunities, pipeline generated, fully loaded cost per opportunity, and event meeting-to-opportunity conversion rates. Requirements: The ideal candidate is an experienced B2B demand generation professional with a strong background in event marketing, pipeline generation, and cross-functional collaboration. You should combine strategic thinking with hands-on execution, strong organizational skills, and the ability to measure marketing performance. Key qualifications include: 5+ years of experience in B2B demand generation, field marketing, or event marketing, with a proven track record of generating measurable pipeline through events. Demonstrated experience managing trade shows, executive dinners, and customer events from initial planning through post-event follow-up. Experience collaborating with SDR or BDR teams on account-based marketing initiatives and targeted account programs. Familiarity with HubSpot or similar marketing automation and CRM platforms. Ability to analyze marketing funnels, campaign performance, pipeline attribution, and cost-per-opportunity metrics. Strong project management and vendor management skills, including experience handling budgets, contracts, event logistics, and deadlines. Excellent written communication skills and the ability to create clear, compelling marketing content. Strong strategic judgment and prioritization skills, with the ability to identify high-impact initiatives and eliminate activities that do not deliver results. Experience in healthcare, health technology, or long-term care is preferred. Benefits: Full-time employment opportunity. Remote work flexibility, with the position listed in Shelton, Connecticut, and remote work available. Opportunity to lead and shape the demand generation strategy for a healthcare technology platform. Exposure to major healthcare industry conferences and engagement with senior decision-makers. Opportunity to collaborate with cross-functional teams across Marketing, Sales, Customer Success, and Product. Professional growth through ownership of strategic marketing programs and measurable business outcomes.