CRM Manager – Subscriptions

Accountabilities: CRM Strategy and Execution: Lead the planning, development, and implementation of CRM strategies for subscription products, ensuring alignment with business objectives, customer engagement goals, and revenue growth targets. Customer Segmentation and Personalization: Use advanced analytics and customer insights to refine audience segmentation, develop targeted communication strategies, and deliver relevant, personalized experiences across the subscription lifecycle. Campaign Optimization: Design and implement sophisticated targeting strategies to improve campaign effectiveness, increase engagement, and maximize customer lifetime value. Retention and Churn Prevention: Apply predictive modeling and behavioral analytics to identify customers at risk of churning, develop proactive retention initiatives, and improve subscription renewal rates. Subscription Lifecycle Management: Use knowledge of recurring revenue models, subscription billing systems, and customer databases to optimize customer journeys and strengthen long-term subscriber relationships. Cross-Functional Collaboration: Partner with Marketing, Sales, and Product teams to align CRM initiatives with broader business priorities, improve customer experience, and identify opportunities for subscription growth. Customer Loyalty and Advocacy: Develop and oversee loyalty, engagement, and customer advocacy programs that encourage repeat engagement, strengthen retention, and increase brand advocacy. Performance Measurement and Reporting: Monitor CRM performance using relevant metrics, analyze campaign results, and translate data into actionable recommendations that improve retention, engagement, and revenue. Marketing Technology and Automation: Leverage CRM platforms, marketing automation tools, and customer analytics solutions to improve campaign execution, operational efficiency, and data-driven decision-making. Continuous Improvement: Identify opportunities to improve CRM processes, campaign effectiveness, and customer communications through experimentation, analytical insights, and ongoing optimization. Requirements Professional Experience: At least 3 years of CRM experience, ideally within a subscription-based technology business or a company operating a recurring revenue model. Subscription Expertise: Strong understanding of subscription business models, recurring revenue dynamics, customer lifecycle management, and subscription retention strategies. CRM and Customer Data: Experience working with subscription billing systems, customer databases, and CRM platforms to manage customer relationships and optimize marketing initiatives. Analytics and Segmentation: Strong capabilities in CRM analytics, customer segmentation, behavioral analysis, and predictive modeling, with the ability to turn complex data into actionable business insights. Marketing Automation: Deep knowledge of CRM technologies and marketing automation platforms, including campaign design, audience targeting, personalization, and lifecycle communications. Technical Tools: Experience with tools such as Salesforce, Salesforce Marketing Cloud, Segment, Looker, Google Workspace (GSuite), and Jira. Familiarity with the broader marketing technology stack and a willingness to learn new tools are also important. Strategic and Project Management Skills: Strong strategic thinking, planning, and project management abilities, with the capacity to manage multiple initiatives and deliver measurable outcomes. Stakeholder Management: Excellent communication and interpersonal skills, with the ability to collaborate effectively across Marketing, Sales, Product, and other teams. Analytical Problem-Solving: A proactive, data-driven approach to identifying challenges, testing solutions, and continuously improving customer engagement and retention. Adaptability and Ownership: Comfortable working in a dynamic, fast-paced environment, taking ownership of initiatives, and balancing strategic priorities with hands-on execution. Language Proficiency: Excellent spoken and written English, with the ability to communicate clearly across an international organization. Benefits Competitive compensation: A competitive remuneration package aligned with experience and responsibilities. Flexible working arrangements: Work remotely from home or another location within your assigned region under a flexible Working Out of Office policy. International remote work: Opportunity to work from another country for up to 90 days per year, subject to the applicable policy. Generous annual leave: Paid time off in addition to public holidays. Comprehensive health coverage: Private health insurance for employees and their families, including additional outpatient coverage and top-up options. Life and accident insurance: Comprehensive protection through life and accident insurance coverage. Paid parental leave: Maternity, paternity, and adoption leave to support employees and their families. Sabbatical opportunities: Access to paid and unpaid extended leave options after completing qualifying service milestones. Mental health and wellbeing: Access to therapy sessions, wellbeing courses, guided meditations, and workshops. Learning and development: An annual budget for books, courses, coaching, and other professional development opportunities. Volunteering and personal growth: Dedicated paid days each year for volunteering and personal development. Home office support: Financial assistance toward setting up a comfortable and productive home workspace. Laptop program: The opportunity to keep your previous company laptop when it is replaced, subject to company policy. Office perks: Access to office snacks, coffee, tea, and lunch when working from company offices. Collaborative and inclusive culture: Work with an international team that values transparency, diversity, knowledge sharing, and different perspectives. Meaningful career impact: Help improve subscription retention, customer loyalty, and long-term value within a growing digital financial services environment.