Creative Strategist, Growth Marketing

Accountabilities: Own and develop the creative strategy and roadmap across Mexico and other Latin American markets, aligning creative priorities with business objectives, campaign performance, and testing opportunities. Research, develop, and pitch innovative creative concepts that support paid media, App Store Optimization (ASO), and partner marketing initiatives. Analyze market trends, competitor activities, consumer behavior, and customer insights to identify new creative opportunities across paid, organic, and partner channels. Collaborate with Growth Marketing teams to establish testing schedules, campaign structures, and creative performance objectives. Monitor and evaluate creative performance weekly using analytics platforms such as Omni, identifying opportunities to continue, optimize, refresh, or replace existing assets. Translate creative performance metrics into actionable insights and communicate recommendations to internal teams, contractors, and creative partners. Lead creative production from concept development to final delivery, including copywriting, scripting, visual direction, and detailed project briefs. Prepare and manage creative briefs through project management tools such as Jira, ensuring clear objectives, specifications, and deliverables for internal designers and external contractors. Coordinate production timelines, allocate assignments according to creative formats and contractor availability, manage feedback rounds, and ensure deadlines are met. Review and approve creative deliverables, prepare final assets for campaign launches, establish naming conventions, and coordinate handovers to Growth Marketing teams. Manage creative production budgets by reviewing contractor invoices, maintaining accurate budget trackers, and coordinating payments with Accounting. Adapt successful creative concepts to different Latin American markets, ensuring cultural relevance, appropriate messaging, and compliance with local legal and regulatory requirements. Work closely with Brand, Product, and Customer Research teams to align creative initiatives with brand campaigns, product launches, updates, and emerging customer insights. Participate in partner meetings and develop creative and growth initiatives that help external partners activate marketing programs and expand customer reach. Support creative production across multiple countries, collaborating with international teams and maintaining flexibility when coordinating with colleagues in the United States and Asia. Requirements: At least 5 years of experience in creative strategy, preferably within an advertising agency or an in-house marketing team. Proven experience developing and executing creative campaigns that generate measurable results in performance marketing. Strong understanding of marketing principles, brand positioning, creative development, and consumer behavior. Fluency in both Spanish and English, with excellent Spanish copywriting skills and the ability to create natural, engaging, and culturally relevant messaging. Demonstrated experience managing freelance designers, creative contractors, or external production partners, including budgets, timelines, and deliverables. Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams, markets, and stakeholders. Strong project management and organizational skills, with the ability to manage multiple creative projects and competing priorities. Proficiency in creative research and project management tools, particularly Jira, as well as marketing analytics platforms such as Google Analytics, Adjust, Looker, and Excel. Preferred Skills & Experience: At least 3 years of experience working closely with performance marketing teams. At least 3 years of experience in graphic design or motion design. Familiarity with marketing within regulated financial services, including advertising disclaimers, compliance standards, and local regulatory requirements. Strong cultural understanding of Latin American markets beyond Mexico, including Guatemala and the Dominican Republic. Experience interpreting creative performance data and translating insights into effective testing and optimization strategies. Interest in international collaboration and working with diverse teams across different time zones. Benefits: Remote-first working environment with the opportunity to collaborate with international teams. Access to global office hubs, including Mexico City, alongside locations across North America, Africa, Asia, and other regions. Opportunity to contribute to a mission-driven organization focused on expanding financial inclusion and access to financial services. Exposure to innovative fintech solutions, performance marketing strategies, and large-scale customer acquisition initiatives. Opportunity to take ownership of creative strategy and influence brand positioning across multiple international markets. Collaborative and diverse working culture that values inclusion, creativity, and different perspectives. Opportunities for professional development and growth within a rapidly evolving international business. Exposure to cross-functional collaboration with experienced professionals in Growth Marketing, Brand, Product, Customer Research, and Partnerships.