Creative Marketing Manager

Accountabilities: Develop innovative advertising concepts for paid campaigns, primarily across Facebook and Instagram. Research competitors, market trends, and high-performing advertisements in the health, wellness, lifestyle, and self-improvement sectors. Create concepts for video and image ads, including user-generated content (UGC) formats and storytelling-driven campaigns. Write compelling hooks, headlines, primary ad copy, and messaging tailored to different audiences. Collaborate with designers, video editors, and marketing team members to bring creative concepts to life. Plan and coordinate creative testing to evaluate different concepts, messaging, and advertising angles. Analyze creative performance, identify patterns, and recommend data-informed improvements. Develop fresh ideas for product positioning and adapt advertising concepts to different markets, audience segments, and customer motivations. Requirements: At least 2 years of experience in marketing, advertising, copywriting, content creation, or creative strategy. Strong copywriting skills and the ability to develop persuasive, audience-focused advertising messages. Experience creating advertising concepts, campaign ideas, or marketing strategies. Proven ability to research competitors, recognize successful advertising patterns, and translate findings into actionable insights. A balance of creative thinking and analytical skills, with an interest in testing and continuous improvement. Good understanding of the Meta advertising ecosystem and paid social campaigns. Experience working with international markets, particularly the United States or Europe. Relevant experience in health, wellness, lifestyle, or self-improvement is essential; candidates whose experience is limited to the Ukrainian market outside the health industry will not be considered. Upper-intermediate English proficiency or higher, with the ability to communicate ideas and present research clearly. Strong organizational skills, initiative, ownership, and the ability to manage creative work independently. Nice to have: Experience collaborating with UGC creators or influencers. Experience marketing mobile applications. Understanding of web funnels, conversion psychology, and user behavior. Experience developing creative strategies for paid acquisition. Ability to identify compelling advertising angles and define distinctive product positioning. Familiarity with US audiences and the communication styles that resonate in the US market. Benefits: Fully remote work, with flexibility to organize your workweek independently. A working schedule aligned with 2:00 PM–10:00 PM UTC+3 (EEST). Autonomy over your workflow, with an emphasis on timely reporting and delivery. 5 paid sick days. 20 days of paid annual leave after the probationary period. The opportunity to contribute to an emerging wellness product and develop your expertise in international HealthTech marketing.