Creative Director (Organic Social)

Accountabilities: As Creative Director, you will take full ownership of the organic social media function, leading content strategy, creative execution and team performance while ensuring alignment with broader business objectives. Develop and own the organic social media strategy across all channels, prioritizing Instagram as the main growth platform. Work directly with the founder and main spokesperson to establish a long-term content vision and plan several months of content in advance. Create monthly content agendas, develop compelling creative angles and write engaging scripts that reflect the founder's voice and expertise. Prepare detailed recording briefs and direct content production from initial concepts through final approval. Build and manage a repeatable content waterfall system, transforming long-form recordings into platform-specific short-form videos and other content formats. Establish consistent production and publishing schedules to maintain a strong and reliable organic presence. Recruit, manage and develop video editors and copywriters, providing clear briefs, constructive feedback and quality standards. Review and approve scripts, edits and published content, ensuring consistency, accuracy and creative excellence. Integrate AI tools into content production and editing workflows while maintaining editorial oversight and brand integrity. Analyze audience growth, engagement and content performance across organic channels to identify opportunities and optimize the strategy. Collaborate with the sales team to measure the impact of organic content on qualified enquiries and booked calls. Use performance insights and commercial outcomes to prioritize initiatives, improve creative effectiveness and drive sustainable growth. Work closely with the wider marketing team to maintain a consistent brand identity across all digital channels. Requirements: The ideal candidate is an independent, results-oriented creative leader with a proven ability to grow audiences, develop high-performing content strategies and translate creative execution into measurable business outcomes. Demonstrated success growing an organic social media account for a founder, brand or personal project, supported by starting and ending audience figures, a clear timeframe and evidence of individual contribution. Strong experience developing and leading long-term content strategies, directing production and adapting creative decisions based on performance. Advanced copywriting and scriptwriting skills, including expertise in hooks, storytelling techniques and persuasive copywriting frameworks. Ability to translate a founder's knowledge and expertise into compelling content while maintaining their authentic voice and communication style. Hands-on experience building and managing content waterfall systems that repurpose long-form recordings into short-form videos and platform-specific content. Proven experience managing both video editors and copywriters, including setting creative briefs, reviewing deliverables, coaching team members and ensuring quality and deadlines. Practical experience integrating AI tools into content production or editing workflows, with the ability to maintain accuracy, quality and brand consistency. Excellent written and spoken English, with the ability to create persuasive content for English-speaking audiences and communicate clear creative direction. Strong analytical skills and the ability to connect audience growth and content performance to qualified leads, booked calls and wider commercial objectives. High level of autonomy, initiative, accountability and creative decision-making. Preferred experience: Significant audience growth, particularly adding approximately 100,000 followers to a founder's account or growing a personal account to a similar size. This is an advantage rather than a mandatory requirement. Previous experience in the coaching industry, although candidates from other sectors with relevant expertise will also be considered. Proven success building audiences through YouTube or other long-form content platforms. Demonstrable contribution to multimillion-dollar sales, with a clear understanding of how commercial impact was measured. Particularly strong results growing Instagram accounts for founders or business leaders. Benefits: Fully remote working arrangement, with flexibility to work from different locations. Full-time independent contractor engagement. Competitive compensation package combining a base salary and performance-based incentives linked to sales. Opportunity to take full ownership of an organic social media department and shape its strategy. Direct collaboration with the founder and main spokesperson. High level of autonomy and responsibility over creative direction, team management and performance. Opportunity to build and scale an organic social presence with an established coaching business. Work with a wider marketing and sales team, connecting creative initiatives directly to business growth. Core working hours aligned with EST/PST time zones. Shortlisted candidates can expect to be contacted within one to two weeks of applying.