Content Marketing Manager

Accountabilities: Content Strategy and Planning: Own the content marketing strategy and editorial calendar, identifying relevant topics, compelling narratives, and effective formats that align with business objectives and audience needs. Content Creation and Editorial Management: Write, edit, and produce high-quality content across websites, blogs, thought leadership articles, customer success stories, reports, and other marketing assets. SEO and Generative Engine Optimization (GEO): Collaborate with SEO specialists to improve organic visibility and discoverability across traditional search engines and AI-powered search experiences while maintaining strong editorial standards. Email Marketing: Develop and manage content and copy for newsletters, email nurture sequences, campaign communications, and customer-facing messages, ensuring consistency and relevance throughout the customer journey. Content Distribution and Promotion: Partner with channel owners to identify distribution opportunities, repurpose successful content, and extend the reach and impact of key assets across marketing channels. Editorial Quality and Brand Voice: Establish and maintain high editorial standards, ensuring all published content is clear, distinctive, engaging, accurate, and aligned with the brand's positioning. Audience Research and Thought Leadership: Research customer challenges, industry developments, and emerging marketing trends to uncover original insights and develop content that offers meaningful value to target audiences. Performance Analysis and Optimization: Evaluate content effectiveness and use performance data to refine editorial priorities, improve engagement, and strengthen the contribution of content to marketing pipeline growth. Cross-Functional Collaboration: Work closely with marketing stakeholders to generate ideas, support campaign objectives, and ensure content initiatives contribute to broader business and revenue goals. Requirements Professional Experience: At least five years of experience in content marketing, editorial, or a related role, preferably within B2B technology or SaaS. Experience in marketing technology, advertising technology, or account-based marketing (ABM) is a strong advantage. Writing Portfolio: A strong portfolio of personally written content demonstrating original thinking, exceptional writing and editing skills, and the ability to adapt messaging across formats and audiences. Content Strategy Expertise: Proven experience managing content strategy and execution from ideation and planning through production, distribution, and performance evaluation. Exceptional Writing and Editing: The ability to simplify complex technical or business concepts without losing their meaning, while producing clear, engaging, and persuasive content. Strong Editorial Judgment: A demonstrated ability to recognize compelling ideas, challenge conventional approaches, identify opportunities for improvement, and maintain consistently high content standards. Strategic Thinking and Creativity: A distinctive point of view on marketing and technology, with the curiosity to explore new perspectives and develop original content ideas that stand out in a competitive market. SEO and Content Optimization: Familiarity with SEO principles, keyword-driven content planning, and emerging approaches to content discoverability, including GEO, is beneficial. Customer-Centric Mindset: The ability to understand audience needs and buying behavior through research, conversations, industry analysis, and performance data. Analytical Skills: Comfort using content performance insights to inform editorial decisions, prioritize initiatives, and improve marketing effectiveness. Ownership and Execution: A proactive, independent working style with the ability to balance strategic planning and hands-on content production in a collaborative, fast-paced environment. Adaptability and Collaboration: Strong communication skills, openness to experimentation, and the ability to work effectively with multiple marketing functions while managing competing priorities. Benefits Fully remote work: Flexibility to work from where you are most productive, without fixed working hours. Unlimited vacation policy: Time off designed to support work-life balance and personal well-being. Comprehensive healthcare: Medical, dental, and vision coverage. Parental leave: Generous parental leave provisions and additional paid time off policies. Creative autonomy: Direct ownership of content strategy and brand storytelling, with opportunities to experiment, develop new formats, and bring original ideas to life. Professional impact: The opportunity to influence brand positioning, strengthen market visibility, and contribute directly to marketing pipeline growth. Growth-oriented environment: Work within an established B2B technology business that has raised $15 million in Series A funding, maintained cash-positive operations for 24 months, and achieved 50% growth, according to the original job posting. Inclusive culture: A workplace that values diverse perspectives, professional competence, equal opportunity, and respectful collaboration.