Content Marketer and Technical Writer

Accountabilities: Develop and execute content strategies that support business objectives and position the organization as a thought leader in automation, RPA, AI, and customer experience transformation. Create high-quality, solution-oriented content, including blogs, case studies, whitepapers, eBooks, and ROI-focused articles that demonstrate business value and measurable impact. Write persuasive website content, including landing pages, product and service pages, and thought leadership articles, ensuring messaging aligns with customer needs and buyer journeys. Manage and optimize the LinkedIn content calendar, producing engaging posts, industry updates, carousels, infographics, polls, and other formats that encourage audience interaction. Collaborate with leadership to strengthen executive visibility and thought leadership through strategic LinkedIn content. Develop compelling copy for email campaigns, marketing initiatives, sales collateral, and lead-generation activities. Research industry developments, competitors, customer challenges, and content trends to produce authoritative, relevant, and differentiated material. Translate complex technical concepts into accessible, engaging narratives tailored to executives, business decision-makers, and technology-focused audiences. Optimize content for search engines and maintain consistent brand messaging, tone, and quality across all digital channels. Manage website content updates and collaborate with design teams to create cohesive, user-friendly digital experiences that combine effective copywriting with visual storytelling. Work closely with marketing, sales, and product teams to align content initiatives with go-to-market strategies, campaign objectives, and business priorities. Monitor content performance and engagement metrics, identify opportunities for improvement, and refine content strategies to strengthen reach, engagement, and business impact. Requirements 3–6 years of professional experience in content writing, copywriting, or content marketing. Required experience creating content within automation, RPA, customer experience platforms such as CXone, agentic AI, SaaS, or related technology domains. A strong portfolio demonstrating technical writing, solution-oriented storytelling, and ROI-focused content that communicates complex concepts and business outcomes effectively. Excellent writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and messaging to different audiences and channels. Ability to simplify technical information into clear, engaging, and accessible content without compromising accuracy. Solid understanding of SEO best practices, content optimization, and performance measurement. Familiarity with LinkedIn content strategies, social media trends, and techniques for improving digital engagement. Basic knowledge of content management systems (CMS) and the ability to manage website content updates. A strong business-oriented mindset, with the ability to connect content initiatives to customer challenges, value propositions, return on investment, and broader commercial objectives. Creativity and initiative in developing engaging content ideas, testing new formats, and identifying opportunities to increase audience reach. Strong research, analytical, organizational, and project management skills, with the ability to manage multiple assignments and meet deadlines. Excellent collaboration skills and the ability to work effectively with marketing, sales, product, leadership, and design teams. Preferred: Experience creating content for B2B SaaS or enterprise technology audiences. Preferred: Familiarity with Account-Based Marketing (ABM) content strategies. Preferred: Hands-on experience with LinkedIn analytics, CMS platforms such as WordPress or HubSpot, and marketing automation tools. Benefits Remote work: Fully remote position for candidates based in India. Full-time employment: Opportunity to contribute to ongoing content strategy and marketing initiatives. Technology-focused work: Exposure to automation, RPA, AI, SaaS, and customer experience transformation. Creative ownership: Opportunities to shape content strategy, develop thought leadership, and experiment with engaging digital formats. Cross-functional collaboration: Work closely with marketing, sales, product, leadership, and design teams. Professional development: Build expertise in B2B technology marketing, technical storytelling, SEO, digital engagement, and ROI-driven content. Compensation and additional benefits: Salary, healthcare coverage, paid leave, and other specific benefits are not detailed in the available job description.