Content Creator – Paid Social Ads

Accountabilities: You will be responsible for developing and producing advertising creatives that combine strong visual storytelling with performance marketing principles. Design and produce high-quality static advertisements for DTC and e-commerce brands across paid social channels. Create and edit short-form video advertisements, including user-generated content (UGC)-style videos and direct-response creatives. Translate creative concepts, marketing briefs, product information, and messaging into engaging visual content. Adapt advertising creatives to different platforms, formats, target audiences, and campaign objectives. Apply performance-driven creative principles, including attention-grabbing hooks, clear messaging, compelling calls to action (CTAs), and product-focused storytelling. Leverage existing brand assets, product imagery, videos, and copy to develop new advertising concepts and variations. Produce multiple creative variations to test different hooks, messaging approaches, visuals, and formats. Collaborate with marketing and creative teams to understand campaign objectives, brand guidelines, and creative direction. Incorporate feedback and advertising performance insights into ongoing creative iterations. Ensure all deliverables meet quality standards, maintain brand consistency, and are optimized for digital advertising. Requirements: The ideal candidate has hands-on experience creating performance-focused advertising content, a strong visual sense, and the ability to produce engaging English-language creatives for international consumer brands. 2–3+ years of directly relevant experience creating paid social advertisements or performance marketing creatives. Proven experience designing advertising content for DTC or e-commerce brands, preferably targeting US and/or European markets. Advanced practical experience using Canva and CapCut. Demonstrated ability to create both static advertisements and short-form video content. Strong visual communication skills, creativity, and exceptional attention to detail. Advanced English proficiency and the ability to create and adapt advertising content in English. Solid understanding of performance advertising principles, including hooks, CTAs, visual hierarchy, and direct-response messaging. Ability to work independently, manage multiple creative requests, prioritize tasks, and consistently meet deadlines. A portfolio showcasing English-language DTC static advertisements and short-form videos personally created by you. Additional qualifications that would be advantageous: Experience working with Meta Ads or other paid social advertising platforms. Familiarity with UGC-style advertising and creator-led content. Experience producing multiple creative variations for structured advertising tests. Understanding of performance marketing metrics and the ability to use campaign data to improve creative output. Previous experience creating advertising content for US or European e-commerce brands. Familiarity with Figma ad boards and AI-powered creative tools. Benefits: Competitive Compensation: Salary paid in USD, with the monthly service fee determined based on experience and expectations. Fully Remote Work: 100% remote opportunity open to eligible candidates based in Latin America. International Exposure: Opportunity to create advertising content for US and European DTC and e-commerce brands. Creative Ownership: Hands-on involvement in developing and testing advertising concepts across multiple formats and campaigns. Collaborative Environment: Work alongside marketing and creative professionals in a performance-oriented setting. Consistent Schedule: Monday to Friday, 9:00 AM–6:00 PM Pacific Time (PT). Professional Development: Opportunity to strengthen performance creative skills while working with international consumer brands. Important Application Information: This opportunity is open exclusively to candidates currently residing in Latin America. Applications must include a CV written in English. Applications submitted in other languages will not be considered. Candidates are encouraged to submit a Loom video introducing their experience. Although optional, video presentations may receive priority during the selection process. Applicants must provide a 1–2 minute video showcasing 2–3 English-language DTC static advertisements and at least one short-form video advertisement personally created by them. Candidates should explain their specific contribution to each creative and highlight any experience with Figma ad boards. A portfolio containing direct links or view-only examples of personally created advertising work is required. Applicants must demonstrate advanced English proficiency and provide details about their computer equipment and internet connection. Candidates must indicate their expected monthly service fee in USD and provide information about their experience, creative tools, and familiarity with AI tools. Professional references may be requested during the final stages of the selection process. Selected contractors may be asked to update their LinkedIn profiles. The use of AI tools during interviews is strictly prohibited.