Community Lead - Kraken Pro

Accountabilities: Build and grow the trading community: Actively participate in relevant online communities, including Discord, Telegram, X, TradingView, Reddit, and trader-focused groups, establishing credibility through authentic engagement and industry knowledge. Manage real-time community communications: Respond quickly and accurately to market developments, product announcements, exchange updates, and other time-sensitive events while maintaining clear and reliable communication. Develop ambassador and power-user programs: Build relationships with market makers, quantitative trading professionals, high-volume traders, and other influential users to strengthen engagement, gather candid feedback, and encourage advocacy. Lead community initiatives and events: Organize and host AMAs, live trading sessions, product launches, competitions, and post-mortem discussions that encourage participation, build trust, and showcase product capabilities. Connect community feedback with Product: Identify user concerns, technical issues, and product opportunities; document evidence and communicate findings to product managers and relevant teams; and follow up with the community on progress and outcomes. Create valuable trading content: Write engaging social media threads, explainers on market microstructure, product feature breakdowns, and accessible release notes that resonate with knowledgeable and skeptical audiences. Monitor community sentiment and performance: Track sentiment, share of voice, community-driven signups, engagement, and retention among strategically important user segments, using insights to refine community initiatives. Manage sensitive conversations: Address criticism, de-escalate conflicts, respond to difficult questions, and communicate transparently during incidents or periods of market volatility. Operate with autonomy: Identify opportunities, develop initiatives, and execute quickly in a fast-changing environment while maintaining accuracy, sound judgment, and appropriate communication standards. Requirements Trading and market knowledge: Demonstrable personal trading experience and a strong understanding of cryptocurrency markets, including funding rates, maker/taker fees, slippage, latency, and exchange mechanics. Community management experience: At least 3 years of experience managing communities or social channels for products serving technically sophisticated or skeptical audiences, ideally in cryptocurrency, fintech, gaming, or developer tools. Strong writing skills: Ability to produce concise, compelling short-form content and detailed long-form material that stands up to scrutiny from experienced traders and industry professionals. Community-building expertise: Experience building a community, channel, or engagement program from the ground up rather than simply maintaining an established social media presence. Real-time communication: Ability to communicate quickly and accurately during fast-moving market events, balancing responsiveness with factual reliability and sound judgment. Conflict resolution and interpersonal skills: Confidence handling public criticism, managing challenging conversations, and de-escalating tensions without relying on overly corporate messaging. Analytical capabilities: Ability to interpret community engagement, sentiment, acquisition, and retention metrics and translate findings into measurable improvements. Cross-functional collaboration: Experience working with product, marketing, and other stakeholders to communicate user feedback, coordinate initiatives, and improve the customer experience. Autonomy and adaptability: A proactive, self-directed approach, with the ability to make informed decisions without constant supervision and adapt to frequent product releases and evolving business priorities. Professional judgment: Understanding of when to communicate independently, when to escalate sensitive matters, and how to maintain accuracy and credibility in a fast-paced trading environment. Benefits Remote work: Fully remote working arrangement, with Canada among the eligible locations. International exposure: Collaborate with a globally distributed team serving traders and cryptocurrency users across multiple markets. Community ownership: Take a leading role in developing a professional trading community and building relationships with influential industry participants. Product influence: Work directly with product teams to turn trader feedback into meaningful improvements to trading experiences. Professional growth: Gain exposure to cryptocurrency markets, trading infrastructure, community-led growth, and product development. High-impact responsibilities: Enjoy the autonomy to launch initiatives, experiment with community formats, and measure their impact on engagement and business outcomes. Inclusive workplace: Join an environment committed to equal opportunity, diverse perspectives, and skills-based hiring.