Associate Director, Growth Marketing

Accountabilities: Design and implement an integrated growth marketing strategy that connects marketing, sales, CRM, data, business development, and AI to create a unified pipeline engine. Translate the Americas growth plan into actionable programs targeting ideal customer profiles across priority industry verticals. Develop and execute account-based marketing (ABM) strategies that engage high-value prospects through email, content, strategic partnerships, events, and personalized outreach. Collaborate closely with Sales and Client teams to align marketing and business development priorities, share insights, and improve opportunity progression. Build and nurture relationships with prospective clients and partners, turning engagement and trust into qualified opportunities and new business. Develop creative, cost-effective demand generation programs, including thought leadership, targeted campaigns, marketing automation, and partner-led initiatives. Use Salesforce, Pardot, Dreamdata, and related tools to monitor campaign performance, measure pipeline contribution, and optimize marketing investment against revenue objectives. Analyze pipeline performance, attribution, and conversion data to identify effective channels, improve account engagement, and adjust growth strategies. Leverage AI, intent signals, and research tools to improve account targeting, personalization, creative development, and outreach efficiency. Present and communicate growth strategies clearly, gaining alignment and support from stakeholders and colleagues at all levels. Coordinate with internal teams, agencies, and contractors to deliver a coherent go-to-market approach rather than disconnected marketing activities. Continuously test, learn, and refine campaigns and processes, prioritizing initiatives that demonstrably influence pipeline and revenue. Requirements: 7–10+ years of experience in growth, demand generation, or performance marketing within B2B environments, ideally in technology, SaaS, digital services, or consulting. Strong understanding of paid media and account-based marketing, particularly LinkedIn campaigns and targeted content syndication, with the ability to deliver results without relying on large budgets. Proven ownership of pipeline and/or revenue targets, with clear examples of how marketing initiatives advanced accounts through the sales funnel beyond generating marketing-qualified leads. Demonstrated success translating strategy into execution through integrated programs that connect campaigns, CRM, content, partnerships, and sales. Hands-on experience with Salesforce and Pardot for CRM and marketing automation, as well as Dreamdata or comparable tools for planning, attribution, and revenue measurement. Strong expertise in pipeline analytics, forecasting, and attribution, including an understanding of both the value and limitations of measurement models. Practical experience incorporating AI into marketing workflows for research, targeting, personalization, creative variations, and outreach, with an ability to assess its impact on efficiency and conversion. Experience collaborating across Sales, Growth, Partnerships, Brand, and Revenue Operations, as well as managing agencies or external contractors. Familiarity with GDPR and related data privacy considerations is an advantage. Commercially minded approach, with a strong focus on pipeline quality, forecast contribution, and measurable business outcomes. Ability to break down silos, align cross-functional teams, and create clear priorities and execution plans in complex environments. Comfortable operating with ambiguity, taking initiative, and building structure without waiting for fully defined processes. Excellent communication and presentation skills, with the ability to explain complex ideas clearly in writing, presentations, and live discussions. Strategic thinking combined with a willingness to remain hands-on, including building campaign sequences, refining targeting lists, and troubleshooting dashboards. Strong analytical skills, attention to detail, follow-through, and a bias toward execution and continuous improvement. Ability to build trust, influence stakeholders, and maintain momentum with distributed teams across time zones. Benefits: Annual base salary range of $160,000–$175,000 USD, depending on experience, expertise, location, and organizational impact. Healthcare, dental, and vision coverage. 401(k) retirement plan with company matching. Paid time off. Paid company holidays. Parental leave. Collaborative, open-door working environment that encourages new ideas, teamwork, and professional growth. Remote work flexibility. Opportunity to contribute to ambitious growth initiatives for leading global brands at the intersection of technology and marketing. Inclusive workplace culture that values curiosity, collaboration, accountability, and diverse perspectives. Commitment to accessibility and reasonable accommodations throughout the recruitment process and employment.