Associate, Brand Strategy and Activation

Accountabilities: Support the planning and execution of brand enablement initiatives, including project coordination, workback schedules, stakeholder alignment, and implementation activities. Collaborate with marketing, communications, digital, media, customer experience, and business teams to translate brand strategies into consistent campaigns, communications, and customer experiences. Coordinate the implementation of major brand initiatives, ensuring alignment across teams, timelines, deliverables, and organizational priorities. Identify opportunities to improve brand awareness, differentiation, customer engagement, and the overall customer experience. Develop and maintain brand enablement materials, including playbooks, toolkits, guidelines, templates, training resources, and adoption materials. Support training, education, and engagement initiatives that help teams understand and consistently apply brand strategy across the organization. Facilitate stakeholder meetings, document decisions and action items, monitor progress, and promote accountability to keep projects moving forward. Contribute to brand governance by providing guidance and recommendations on brand positioning, messaging frameworks, visual identity, and tone of voice. Coordinate with internal stakeholders and external agency partners to support the successful delivery of brand activation initiatives. Monitor brand health, campaign performance, and activation metrics to evaluate effectiveness and identify opportunities for improvement. Identify project risks, dependencies, and potential obstacles, proactively escalating issues and helping develop solutions to maintain progress and delivery timelines. Requirements Bachelor's degree required, preferably in Marketing, Communications, Business, or a related discipline. At least three years of experience in brand marketing, brand management, marketing communications, account management, client services, integrated marketing, project management, or a related field. Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives. Working knowledge of brand positioning, messaging frameworks, brand management principles, and brand consistency practices. Strong project management, organizational, communication, presentation, and relationship-building skills. Excellent written and verbal communication skills, with the ability to coordinate effectively across diverse teams and stakeholder groups. Demonstrated ability to manage multiple projects, competing priorities, and stakeholder expectations in a fast-paced environment. Comfortable navigating ambiguity, developing actionable plans, and defining next steps in evolving situations. Ability to translate strategic objectives and consumer or market insights into practical recommendations and execution plans. Experience developing creative briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources is an advantage. Familiarity with healthcare, insurance, financial services, consumer packaged goods, or other regulated industries is preferred. Experience working in a matrixed organization, agency environment, or client-services setting is beneficial. Exposure to large-scale brand launches, rebranding initiatives, integrated campaigns, enterprise transformations, creative reviews, or brand governance processes is desirable. Experience collaborating with creative agencies and external partners or facilitating workshops, training sessions, and stakeholder meetings is an asset. Ability to work remotely from a dedicated, secure workspace that protects confidential and sensitive information. Reliable internet access with minimum speeds of 25 Mbps download and 10 Mbps upload is required. Willingness to travel occasionally for in-person meetings or training sessions. Benefits Competitive annual salary: Estimated base pay ranging from $71,100 to $97,800 , depending on geographic location, relevant skills, experience, education, and other job-related factors. Performance-based incentives: Eligibility for a bonus incentive plan tied to company and/or individual performance. Remote work flexibility: Nationwide remote work opportunity, with occasional travel for meetings or training. Health coverage: Medical, dental, and vision insurance options to support employee and family well-being. Retirement savings: Access to a 401(k) retirement savings plan. Paid time off: Paid time off, company holidays, and personal holidays. Family support: Paid parental and caregiver leave. Financial protection: Short-term and long-term disability coverage and life insurance. Well-being support: Additional programs and resources designed to promote personal wellness and informed healthcare decisions. Full-time employment: A standard schedule of 40 hours per week.