Assistant Manager - Performance Marketing

What You will Do: Seller Acquisition & Channel Ownership Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.) Drive high-quality seller sign-ups with a focus on downstream activation and retention Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks Funnel Optimization (Signup → Activation → First Success) Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order Identify and reduce drop-offs across onboarding journeys Work closely with product and lifecycle teams to improve conversion rates Experimentation & Growth Run structured experiments across audiences, creatives, landing pages, and funnel interventions Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting Test and scale new channels, formats, and campaign strategies Performance & Efficiency Management Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM Manage budget allocation across channels to maximize incremental seller growth Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns Insights & Analytics Analyze seller cohorts by category, geography, quality, and lifecycle stage Derive insights on seller behavior to improve targeting and messaging Build frameworks for incrementality and attribution for seller acquisition Cross-functional Collaboration Partner with product, analytics, design, and category teams to align growth efforts Influence onboarding experience, landing pages, and communication strategy based on performance insights What Will You Need: 3+ years of experience in performance marketing , preferably in consumer internet, e-commerce, or app-based businesses Strong hands-on expertise in Meta Ads & Google Ads , along with a solid understanding of incrementality frameworks Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models Proficiency in Excel/Google Sheets ; working knowledge of SQL or analytics tools is a plus Familiarity with seller or partner acquisition funnels is a plus Strong analytical thinking with a structured, problem-first approach and a bias for action Ability to operate with high ownership in a fast-paced environment A strong growth mindset with a passion for experimentation, learning, and continuous improvement Clear and effective communication skills, with the ability to work cross-functionally and collaboratively