Analista de Canais Digitais Sr

Accountabilities:: Monitor and analyze key squad performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption. Track digital customer journeys, campaigns, and in-app communication strategies across channels such as push notifications, banners, and personalized journeys. Evaluate campaign and communication performance and recommend optimizations based on customer behavior and relevant performance metrics. Analyze application navigation and conversion funnels to identify friction points, abandonment, and opportunities to improve the customer experience. Investigate customer behavior and translate data insights into actionable hypotheses for experience and performance improvements. Design and support A/B tests and other quantitative and qualitative studies to validate hypotheses and measure potential impact. Analyze and cross-reference data from different sources to identify trends, opportunities, and performance gaps. Support the definition and prioritization of the digital performance backlog based on potential business and customer impact. Collaborate with product, marketing, UX, data, and other stakeholders within an agile squad environment. Contribute to continuous improvement initiatives related to digital channels, customer journeys, communication, and product adoption. Requirements: Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field. Professional experience in digital channels, digital products, analytics, or data, preferably within retail, financial, banking, or other customer-facing digital environments. Understanding of digital business models, customer journeys, monetization concepts, and the dynamics of financial or retail applications. Knowledge of in-app communication strategies, including segmentation, personalization, and orchestration of push notifications, in-app messages, and email campaigns. Experience analyzing acquisition, activation, retention, and conversion funnels, with the ability to identify bottlenecks and opportunities. Knowledge of experimentation methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance. Strong data analysis and data-crossing capabilities, with the ability to translate findings into practical recommendations. Solid proficiency in Excel. Understanding of UX principles and their application to digital experience improvement recommendations. Experience working in agile environments involving squads, sprints, backlogs, and cross-functional collaboration. Strong analytical thinking, attention to detail, communication skills, and a results-oriented mindset. Postgraduate qualification or MBA in Data, Digital Marketing, Business Intelligence, or a related field is a plus. Knowledge of SQL is an advantage. Benefits: Fully remote work model. Meal and food allowance, with the option to consolidate both benefits on a single food card. Health insurance. Dental insurance. Childcare assistance. Life insurance. Private pension plan. Wellhub membership. Access to professional development and learning programs. Profit-sharing program (PLR). Inclusive workplace with opportunities also available to people with disabilities. Opportunities to work on digital transformation initiatives involving technology, data, innovation, and customer experience. Collaborative and agile environment with opportunities for professional growth and meaningful impact.