AI Marketing Specialist

Accountabilities: You will lead the implementation and optimization of AI-driven marketing initiatives, using automation, data analysis, and emerging technologies to improve campaign effectiveness and business performance. Develop and execute AI-driven digital marketing strategies across multiple channels to increase brand visibility, generate qualified leads, and improve customer acquisition. Leverage generative AI tools to create, personalize, and optimize marketing materials, including advertising copy, landing pages, email campaigns, and social media content. Plan, launch, manage, and optimize paid advertising campaigns using AI-powered features and tools across Google Ads and Meta Ads. Use AI solutions for audience research, customer segmentation, competitor analysis, and identifying new market opportunities. Implement AI-powered SEO strategies, including keyword research, search intent analysis, content optimization, and editorial planning. Build and optimize automated marketing workflows for lead generation, lead nurturing, and customer engagement. Analyze campaign performance using AI-powered tools to identify trends, evaluate results, and generate actionable recommendations. Implement AI-driven personalization strategies to enhance customer journeys, improve engagement, and increase conversion rates. Experiment with AI-powered creative generation tools to develop and optimize advertising visuals and campaign assets. Monitor key marketing performance indicators, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost Per Click (CPC), conversion rates, and lead generation metrics. Continuously research and test emerging AI marketing technologies to identify opportunities for greater efficiency, automation, and campaign performance. Requirements : The ideal candidate combines practical digital marketing experience with hands-on knowledge of artificial intelligence, marketing automation, and performance optimization. 2+ years of experience in digital marketing, performance marketing, growth marketing, or marketing automation. Hands-on experience implementing AI tools and technologies within marketing campaigns and workflows. Familiarity with AI marketing platforms such as AdCreative.ai, Jasper, Anyword, Copy.ai, Surfer SEO, or MarketMuse. Strong understanding of AI-powered advertising, SEO, content generation, and campaign optimization. Experience with marketing automation platforms such as n8n, Make, Zapier, or Gumloop. Familiarity with AI-powered creative tools such as Midjourney, Runway, HeyGen, or Adobe Firefly. Understanding of AI-driven lead generation, customer segmentation, audience targeting, and personalization strategies. Ability to measure and evaluate marketing performance using KPIs such as ROAS, CAC, conversion rates, and lead generation metrics. Analytical mindset with the ability to interpret campaign data and translate insights into actionable improvements. Strong adaptability and curiosity, with an interest in testing new AI technologies and improving marketing processes. Upper-intermediate or higher English proficiency. Benefits : Competitive salary based on experience and qualifications. Fully remote working arrangement. Opportunity to work with innovative AI technologies and advanced marketing automation platforms. Exposure to multiple digital marketing channels, including paid advertising, SEO, content marketing, and lead generation. Opportunity to experiment with emerging AI tools and implement innovative marketing strategies. A results-driven role with direct impact on customer acquisition, campaign performance, and business growth.